Showing 1063–1071 of 1959 results

  • New Product Launch Marketing Plan, Part I – Safe Sleep Products Inc.

    $15.00

    MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I

    Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).

    Include the following components for both markets:

    • Market needs
    • Market growth
    • A brief SWOT Analysis
    • Potential competition
    • Product offering and product definition
    • Product identification
    • Justification for your choice of product
    • A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers

    Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

    Click the Assignment Files tab to submit your assignment

    New Product Launch Marketing Plan, Part I Apple

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  • New Product Launch Marketing Plan, Part I Apple

    $7.00

    MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I

    Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).

    Include the following components for both markets:

    • Market needs
    • Market growth
    • A brief SWOT Analysis
    • Potential competition
    • Product offering and product definition
    • Product identification
    • Justification for your choice of product
    • A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers

    Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

    Click the Assignment Files tab to submit your assignment

    Download File

  • Assignment # 4: Integrated Marketing Communication (IMC) and Customer Satisfaction strategy.

    $15.00

    This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:

    1.  Discuss the company’s advertising strategy and how it aligns with its marketing goals.

    2.  Discuss how the effectiveness of the advertising will be measured.

    3.  Discuss the promotional strategies that may be used in addition to advertising.

    4.  Develop an approach to measuring customer satisfaction with your company’s product/service.

    5.  Discuss how gaps in customer expectations and experiences will be addressed.

    Use at 2 references to support the discussion on the integrative marketing and customer satisfaction strategy.

    The report will be graded using the following rubric.

    Grading Rubric for Assignment # 4 – IMC and Customer Satisfaction Strategy

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  • Marketing Paper

    $30.00

    Question 1

    Describe and explain the marketing mix decision that Marcia Kilgore made to influence the trade channels as well as the final consumers. Use the suggestion of Robert Lauterbon that the seller’s 4P’s should correspond with the customer’s 4C’s in your explanation.

    Question 2

    Explain how Fitflop divides a market into segment and how the firm chooses the most attractive target market.

    Question 3

    Discuss how Fitflop brand equity is managed and which branding strategies are used to develop Fitflop offerings to various customers

    Question 4

    Explain why marketing research is so important for Flitflop.

    Question 5

    Critically evaluate and analyze the way Fitflop develops and manages its direct and interactive marketing communication programs to build brand equity.

    Pages: 22

    Citation: APA

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  • Minicase, “Lessons on Leadership from Ann Fudge,” Pages 248 & 250

    $2.00

    Question 1: How would Ann Fudge fall into the each of the Five Factor Model (FFM) categories?

    Question 2: Consider the components of creative intelligence from Table 7.3. Identify the key components that have impacted Ann Fudge’s life

    Question 3: Ann Fudge decided to take a sabbatical to focus more on her personal life. Based on her experience, what are some of the benefits to such a break? What might be some of the drawbacks?

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  • Assignment 1: Strategic Management and Strategic Competitiveness (Herr’s Factory)

    $12.50

    BUS 499 Assignment 1: Strategic Management and Strategic Competitiveness
    Due Week 2 and worth 300 points

    Choose one (1) public corporation in an industry with which you are familiar. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

    Write a four to six (4-6) page paper in which you:

    1. Assess how globalization and technology changes have impacted the corporation you researched.
    2. Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
    3. Assess how the vision statement and mission statement of the corporation influence its overall success.
    4. Evaluate how each category of stakeholder impacts the overall success of this corporation.
    5. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

    Your assignment must follow these formatting requirements:

    • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
    • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

    The specific course learning outcomes associated with this assignment are:

    • Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
    • Use technology and information resources to research issues in business administration.
    • Write clearly and concisely about business administration using proper writing mechanics.

    Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

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  • MKTG 6000 Minicase Initial Exercise: Company Selection and Application of Business Objective 5-12

    $7.50

    1. List all team members:

    2. List your choices for the organization/firm for your minicase?

    • Only one firm per industry will be allowed. Cases with an international component are encouraged.
    • What is your relationship with this organization/firm?
    • What is the reason for selecting this organization/firm?
    • What challenges facing this organization/firm make it an interesting case study?

    3. Fundamental Entity for Analysis:
    4. State the goal of Fundamental Entity:
    5. Core Competence, Strategic Asset(s), and Customer Benefits

    • Use the table below to write your core competencies. Review text pages 16-20.
    • Typically it is easiest to begin with the strategic assets. List the current or desired strategic assets of the firm. Consider these broadly enough so that you include tangibles (e.g., systems, processes, employees, etc.) as well as intangibles (reputation). Keep in mind the fundamental definition of an asset: something that can be deployed to bring revenues and profits into the firm.
    • Then, to the right of each strategic asset, list the customer benefits that result from it. Consider benefits the
      firm is currently delivering well as benefits that it could deliver.
    • Now to the more difficult part. To the left, list the core competences that yield the strategic assets. Review the discussion of a core competence as a skill on text pp. 16-17. If the concept of core competence is not clear to you, review Prahalad, C. K., and Gary Hamel. 1990. “The Core Competence of the Corporation.” Harvard Business Review 68, no. 3: 79-91. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=9006181434&site=ehost-live
      Keep in mind that the core competence is a skill that uniquely distinguishes one firm from another. For a
      young company, look for the core competence to rest in the primary skill set of the founder. More established companies look for a core competence that defines the business. For example, 3M has a culture of innovation that leads to a host of strategic assets. When used effectively, core competence drives and directs the decision-making of the fundamental entity.
    • You may find it helpful to review the first week’s lecture and slides to help prepare this table
    • Explain the thinking behind your selections in the above matrix

    6. Bid for your week:
    List your first choice and second choice for the week you would like to complete and present your minicase:

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  • Economic Issues Simulation Paper

    $12.50

    HCS 440 Week 4 Individual Assignment Economic Issues Simulation Paper

    Select either Constructit or E-editor to analyze for your paper.

    Prepare a 1050- to 1400 paper in which you present a profile of the chosen company including the demographics of the employees, the health care risk factors (potential areas of high utilization), and the premiums the company is willing to pay.

    As a representative of Castor insurance, your job is to maximize profit and minimize risk for the company. Based on your analysis of potential utilization, give at least two reasons why each plan could be selected.

    Then state which plan you would select to sell to your chosen company? What are the reasons for this decision? Why did you not select the other plans offered?

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  • Human Resources Training and Development

    $10.00

    Individual Assignment: Training and Development Paper

    Resource: Training and Development Paper grading criteria on the student website
    Prepare a 700- to 1,050-word paper about training and education in health care.
    Include the following

    • Explain why training and education are vital in health care.
    • Explain the importance of measuring competencies.
    • Describe the process for tracking and evaluating training effectiveness.
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