Assignment # 4: Integrated Marketing Communication (IMC) and Customer Satisfaction strategy.


This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:

1.  Discuss the company’s advertising strategy and how it aligns with its marketing goals.

2.  Discuss how the effectiveness of the advertising will be measured.

3.  Discuss the promotional strategies that may be used in addition to advertising.

4.  Develop an approach to measuring customer satisfaction with your company’s product/service.

5.  Discuss how gaps in customer expectations and experiences will be addressed.

Use at 2 references to support the discussion on the integrative marketing and customer satisfaction strategy.

The report will be graded using the following rubric.

Grading Rubric for Assignment # 4 – IMC and Customer Satisfaction Strategy

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