New Product Launch Marketing Plan, Part I Apple


MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I

Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).

Include the following components for both markets:

  • Market needs
  • Market growth
  • A brief SWOT Analysis
  • Potential competition
  • Product offering and product definition
  • Product identification
  • Justification for your choice of product
  • A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

Click the Assignment Files tab to submit your assignment

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