New Product Launch Marketing Plan, Part I – Safe Sleep Products Inc.
MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I
Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).
Include the following components for both markets:
- Market needs
- Market growth
- A brief SWOT Analysis
- Potential competition
- Product offering and product definition
- Product identification
- Justification for your choice of product
- A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.
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