What is a global market segment? Pick a market that you know something about and describe the global segments of this market.

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  1. What is a global market segment? Pick a market that you know something about and describe the global segments of this market.
  2. Pick a market that you know something about and describe the global segments of this market.
  3. Briefly describe Hamel and Prahalad’s framework for competitive advantage.
  4. Compare and contrast the typical channel structures for consumer products and industrial products.
  5. How does the standardized-versus-localized debate apply to advertising? Identify and discuss the problems with assessing advertising effectiveness in foreign markets.
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