Business and Management

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    The Foundations of Leadership

    $15.00
    HR Leadership Development: The Foundations of Leadership
    Write a 3-5 page paper in which you define leadership, influence, and communication unique to the

     

    human resource professional. Introduction Human resource professionals provide a unique role in the organization. While they may lead a team,
    their true test of leadership comes from their relationships and influence throughout the organization.
    They may be called upon to partner in the implementation of organizational strategies. They may be
    sought out to coach leaders in ways to handle employee relationships. They may be needed to enforce
    and guide human resource policies. In all cases, the strength of the individual leadership skills comes
    into play.
    Many human resource competencies are nonnegotiable, because a lack of them could mean the
    difference between business success or failure. No smart business owner with employees will—nor
    should—discount the impact of human beings and their contribution, connection, communication, and
    emotion when conducting business. This should be where human resources comes in.

    Note: You are not required to complete this assessment first; however, it reinforces a solid theoretical
    foundation for the remaining course assessments. Therefore, it is recommended you complete this
    assessment first.
    Introduction To assist your understanding of leadership and the unique role of the human resource professional, you
    will be writing a paper defining the unique role of leadership, influence, and communication for human
    resource professionals. You will explore leadership theories as well as review resources on the unique
    role human resource professionals play as leaders in the organization. You will then analyze how you see
    these foundations of leadership and human resource leadership in your current or future role as a
    human resource professional.
    A solid understanding of leadership and its unique role as a human resource professional will also serve
    as a foundation for upcoming course assessments.
    Scenario You work in the Human Resource Department and have just been promoted to a supervisor position.
    Your role in this new position will be to lead your team as well as be a human resource strategic partner
    and resource to leaders and employees in the organization. To be effective in this new position, you
    need to learn what it means to be an effective leader. This includes understanding the foundations of
    leadership, your choices of leadership style, and the influence skills required in a human
    resource position. You have decided to research and decide what models of leadership you will use in
    your new position.
    Leadership Development Challenge This assessment is designed to create foundations for you in the leadership development area by
    discussing key elements of leadership, influence, and communication in the human resource profession.

    This will also set the stage for your application of these foundations in the upcoming course
    assessments.
    Instructions Write a 3–5 page paper in which you define leadership, influence, and communication unique to the
    human resource professional. You will identify two leadership theories that resonate for you as you
    envision your leadership style for this new position.
    There are many ways to research leadership theories. The course text, The Leadership Experience,
    compiles a clear overview of current leadership theories in Chapter 1, “What Does It Mean to Be a
    Leader?” Using this text allows you to examine a variety of relevant leadership theories from a single
    source. Additional resources are also provided to supplement the course text and provide additional
    perspectives.
    This paper should be well organized and cover the following elements.
    Write an introduction that outlines why you are writing this paper.

    Describe unique characteristics of human resource leadership.

    o Introduce the unique characteristics of leadership for the human resource professional.

    Explain how leadership theories apply to human resource leadership.

    o Select two leadership theories that resonate for you as the foundation for your
    leadership style and approach and explain their relevance.

    Explain the importance of influence to human resource leadership.

    o Provide examples of how you will use this leadership information in your new role as a
    human resource supervisor.

    o Discuss not only how you will lead your team but how this will impact your relationships
    throughout the organization.

    Write a conclusion that wraps up and summarizes your document.
    Additional Requirements
    Length: 3–5 typed, double-spaced pages, plus the cover and resources pages.

    o The first page should be a cover sheet with your name, the course number, assessment
    title, and date. No other information is required on this page.

    o The last page should be the reference list.

    Organization: Make sure your assessment writing is well organized, using headings and
    subheadings to organize content for the reader.

    Font and font size: Times New Roman, 12 points.

    Resources: Use 2–6 references to support your assertions.

    APA formatting: Resources and in-text citations are formatted according to current APA style
    and formatting
    .
    Written communication:

    o Use paraphrasing and summarization to represent ideas from external sources to
    support your main points and assertions with relevant and credible evidence.

    o Use spell-check and other tools to ensure adherence to the rules of grammar, usage,
    and mechanics.
    Review the HR Leadership Development: The Foundations of Leadership Scoring Guide prior to
    submitting to ensure you have met the requirements of the assessment.
    Competencies Measured By successfully completing this assessment, you will demonstrate your proficiency in the following
    course competencies through corresponding scoring guide criteria:

    Competency 1: Apply leadership and management theories and models to inform human
    resource leadership practices.

    o Explain how leadership theories apply to human resource leadership.

    Competency 3: Analyze ways in which human resource leaders build trust and relationships to
    influence stakeholders in the workplace.

    o Describe unique characteristics of human resource leadership.

    o Explain the importance of influence to human resource leadership.

    Competency 4: Communicate professionally through writing that is organized and supported
    and that clearly conveys intended information.

    o Adhere to the rules of grammar, usage, and mechanics.

    o Use paraphrasing and summarization to represent ideas from external sources.

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    Positive Psychology Applied to Institutions

    $25.00

    Assessment 4 Instructions:

    Positive Psychology Applied to
    Institutions

    Write a 46 page paper applying concepts from positive psychology to a
    particular environment, assessing the strengths and limitations of that
    application, and citing research to support that application.

    Introduction

    Note: You are encouraged to complete the assessments in this course in the
    sequence in which they are presented. It is best to complete Assessment 1 first.
    Assessment 1 will help to prepare you for the other assessments. It is best to
    complete Assessment 4 last since it is the most complex of the four
    assessments.

    Home, school, and work are places where we all spend a significant amount of
    time, and as such, they have the potential to have a positive or a negative impact
    on our happiness and sense of wellbeing. For this assessment, you will choose
    a particular setting and explain how positive psychology principles and concepts
    can be applied to that setting in order to improve it.

    Note: You are encouraged to complete the assessments in this course in the
    sequence in which they are presented. It is best to complete Assessment 1 first.
    Assessment 1 will help to prepare you for the other assessments. It is best to
    complete Assessment 4 last since it is the most complex of the four
    assessments.

    Preparation

    For this assessment, you apply principles of positive psychology to a setting of
    your choice. It is helpful to choose a setting for which you have a personal or
    professional interest. Your interest will strengthen the relevance of this
    assessment for you.

    Character Strengths in the Workplace.

    Positive Workplaces.

    Character Strengths and Mental health.

    Primary Prevention and Enhancement in Mental Health.

    FamilyCentered Positive Psychology.
    Character Strengths in Positive Education.

    Positive Schools.

    Character Strengths and Health and Wellness.

    Use the
    Capella University Library to find scholarly articles. If you aren’t familiar
    with the library, the “Finding Articles” section of the
    Psychology Research Guide is
    a great place to start your search. You are required to include a minimum of 3
    properly cited professional resources (such as a textbook and peerreviewed
    scholarly journal articles from the Capella library).

    Instructions

    Organize your paper, using the following headings to ensure that you address
    each element of the assessment.

    Introduction

    o Write a description of the specific environment you are discussing and why you
    believe positive psychology principles could be of use in it. Include details of who is
    in the environment, where it is, and what people are doing in that setting.

    Applications of Positive Psychology

    o Write a detailed explanation of principles (for example, positivity, happiness, well
    being) and concepts (for example, character strengths, flourishing, flow, gratitude)
    from positive psychology that are most relevant to the selected environment, and
    explain why.

    Strengths and Limitations of Positive Psychology Applications in this Setting

    o Write an assessment of the strengths and limitations (advantages and
    disadvantages, pros and cons) involved in the application of positive psychology
    principles and concepts in this setting.

    Research Supporting the Application of Positive Psychology in the Setting

    o Cite and apply scholarly research that supports the application of positive
    psychology principles and concepts in this setting.

    Conclusion

    o Write a conclusion in which you summarize how the use of positive psychology
    principles and concepts in this setting may affect your current and future work life,
    health, education, or family.

    Additional Requirements

    Your paper should meet the following requirements:

    Written communication: Written communication should be free of errors that
    detract from the overall message.

    APA formatting: Your paper should be formatted according to current
    Evidence and
    APA
    guidelines.

    Number of References: Your paper should include a minimum of 3 properly cited
    professional resources (such as a textbook and peerreviewed scholarly journal
    articles from the Capella library).

    Length: 46 doublespaced pages of content in addition to the title page and
    reference page.

    Font and font size: Times New Roman, 12point.

    Review the Positive Psychology Applied to Institutions Scoring Guide for details
    on how your paper will be graded.

    Portfolio Prompt: You may choose to save this learning activity to your
    ePortfolio.
    Competencies Measured

    By successfully completing this assessment, you will demonstrate your
    proficiency in the following course competencies and assessment criteria:

    Competency 1: Explain the relationship among positive experiences, positive traits,
    and optimal human functioning.

    o Explain potential uses of positive psychology principles in a specific environment.

    Competency 2: Apply concepts of positive psychology to real world situations.

    o Explain the relevant applications of principles and concepts within a specific setting.

    Competency 3: Apply research findings to topics in positive psychology.

    o Support analysis of positive psychology applications with scholarly sources.

    Competency 4: Analyze the strengths and limitations of applied positive psychology.

    o Assess the strengths and limitations of positive psychology applications within a
    specific setting.

    Competency 5: Write using a clear purpose, organization, tone, and sentence
    structure.

    o Address assessment purpose in a wellorganized text with appropriate tone and
    grammatically sound sentences.

    o Use APAstyle formatting in citations and references.

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    Interpret Financial Leverage

    $15.00

    Financial leveraging is the process of using debt to fund asset expansion. Companies are cognizant of the risks associated with over-leveraging, but it also dilutes shareholders’ values. Additionally, the provider of the debt will put a limit on how much risk it has the capacity to undertake.

    For this week’s assignment, you will review the implication of financial leverage. Generally, financial leverage serves to magnify changes in net income and related financial ratios. Financial leverage will also help to determine, through research, a major component in the potential growth of a corporation and needs to be implemented effectively. Financial leverage is a key component that is factored into the equation for future expansion of a firm but it is not the only component that is factored into management’s decision. Other factors may include economic and market risks.

    Length: Create a 5-minute video with language that supports the role of leveraging, the impacts, both positive and negative, and what matrices will be used to determine if a company adequately leveraged or over leveraged.

    References: Include a minimum of 5 scholarly resources.

    The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards

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    HR CHALLENGE: PERFORMANCE MANAGEMENT AND THE EMPLOYEE EXPERIENCE

    $20.00

    HR CHALLENGE: PERFORMANCE MANAGEMENT AND THE EMPLOYEE EXPERIENCE

    Assignment Introduction

    Scenario

    This assignment examines how to assess the effectiveness of a performance management process and how to design and manage the employee experience (organization perspective) in a legacy architectural engineering company.

    You work in a founder-based organization. The company designs large bridges for locations all over the world. It is located in a small town and is the largest employer in the area. The company has a great technical reputation in the business, but they have not had a human resources professional working in the organization until you arrived. The company has a tough, somewhat dated, approach to many things.

    • There is no on-boarding process; employees are expected to starting work day one of their employment.
    • There are no performance appraisals at the end of the year, and employees who have performance problems are separated and never get a chance to grow and reach their full potential.
    • There are no recognition programs and employees seem confused about how to move up in the organization.
    • There are promotions, but there does not seem to be any rhyme or reason as to how people are selected for advancement.
    • While design and engineering work is detailed and complicated, no employees have an office. Cubicles are very small and very close to each other.
    • Current employees complain they have nowhere nearby to eat.

    For this assignment, you will be creating a persuasive presentation that is intended to convince your company’s owner that a modern employee experience is of value. Key areas such as employee engagement, communication, and performance evaluation should all be aligned. Employees should be encouraged through robust learning programs linked to both pay and awards of individual and team recognition rich with meaning and symbols. Lastly, employees should receive meaningful performance feedback that focuses on their successes as well as challenges. Feedback should be presented in a way that encourages the employee and reduces the traditional stress associated with the performance appraisal process.

    Your Challenge

    Prepare a PowerPoint presentation, including speaker notes for each slide, to persuade the company’s owner of the many positive changes that support the employee experience and the value of performance management. In the process, consider the organizational challenges you will face. Also, discuss the potential negative impact associated with change. How can you make employees feel valued, ensure they have opportunities for future growth with the organization, and encourage them to commit to a long-term professional relationship? What can be done to provide employees valuable performance feedback in a professional and effective manner that is both fair and objective?

    Assignment Instructions

    Prepare a 10–12 slide presentation that states your recommended course of action. Each slide should include speaker notes that flesh out the information listed on the slide. Along with your recommendation, include the following:

    • Present an analysis of the organization’s dated approach to performance feedback and propose alternatives.
      • Provide a description of the current state.
      • What are the issues, and what impact are they having?
    • Describe approaches to resolve the issue of the company not having any employee rewards and recognition programs.
      • Determine what courses of action should be used.
    • Explain what recommendation you would make to respond to the absence of an onboarding program, its implications, and how to mitigate issues.
      • Explain why you selected the course of action.
    • Describe how you would provide consulting services to organizational leaders to recognize the value of employee engagement.
      • Explain the benefits.
      • Identify the risks of low employee engagement.
    • Define a plan to implement and support employee engagement.
      • What are the purpose and intent?
      • What steps would you take?
      • How will you ensure success?
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    Evaluate and Recommend an HR Platform

    $15.00
    Evaluate and Recommend an HR Platform

     

    HR professionals are often asked to consider software platforms that provide an effective
    approach to support different aspects of the employee life cycle. In this assessment you are
    being asked to evaluate a platform you search for, identify, and recommend for purchase by
    CapraTek. The platform should have some or most of the following capabilities: capable of
    performing recruiting, onboarding, tracking training and education requirements, and
    identifying internal career pathways.
    In this assessment you select criteria from one of the two articles provided to determine the
    effectiveness of an HR platform. The intent for the platform is to be able to meet as many of the
    demands for managing the employee life cycle as possible. Keep in mind that the thrust of this
    assessment is not about the actual tool but the content; or, better said, the question is, can the software
    you recommend help an organization effectively manage Gallup’s employee life cycle in the
    organization? Also keep in mind that you may have to recommend more than one platform for all the
    functions that are included, and it is also possible some capabilities may simply not be available.

    Scenario
    Dr. Thompson has asked your HR team at CapraTek an essential question: “How do we attract and keep
    scientists instead of losing good people to our competitors?” The organization has been losing junior
    and senior scientists at a steady rate, and no one really understands why this is happening. The HR team
    has been engaged in learning the employee life cycle and collecting information about employee needs
    via the engagement research. Now it is time to select a technology platform that will meet those needs
    from onboarding to helpful recognition processes that continue to make employees feel successful in
    their work throughout their tenure at the company.
    Purchasing the Gallup suite of tools is not on the table due to the huge cost of implementation for a
    medium-sized regional company like CapraTek.
    Your Challenge As an HR team member, you have been assigned this task that has come at Dr. Thompson’s request.
    Research HR platforms so you can help to select the best tool to adopt for the employees’ needs at
    CapraTek.
    Instructions 1. Read the following articles and select the 4–6 appropriate criteria to evaluate the HR platforms you
    will research.

    Florentine, S. (2019).
    What is an HRIS? A key tool for all your human resources
    needs
    . CIO.
    o This is an essential article to describe the kind of platforms that are used and
    some of the companies who produce them. This resource should be the first
    thing you read about HR systems because it gives important definitions and
    background, plus it will steer you in the right direction to start your research for
    the assessment.

    Makkar, U., & Sanjeev, R. (2014). Determining employees perception through effective
    HRIS: An empirical study
    . Journal of Strategic Human Resource Management, 3(3).
    o This short study is also essential to provide background information about the
    kind of functionality that an HRIS provides to an organization. This resource
    helps you to understand the components or criteria that should be part of an HR
    platform solution so you can research platforms to find one that suits the needs
    of CapraTek.
    2. Select and research as many HR platforms/tools that are capable of performing recruiting,
    onboarding, tracking training and education requirements, and identifying internal career pathways as
    you can.

    Options for HR platforms of this type are available in industry literature and the
    marketplace.
    3. Write a 3–4 page internal memo about your recommended platform and evaluate it against the
    criteria from the provided articles. Does it meet the needs of employees at each stage of the employee
    life cycle and meet the organization’s needs for all of the capabilities? Include the following in your
    internal memo:

    To, From, Internal Memo: Select HR Platform, Date.

    Follow a format similar to a normal paper, including an introduction, conclusion, and the
    following elements:

    o Explain the 4–6 criteria you selected to evaluate the tools from one or both
    articles listed in this assessment.

    o Evaluate platforms for their capability to meet each employee at their
    respective stage of life cycle and level of expertise.

    o Evaluate platforms for their capability to meet the organization’s needs for
    recruiting; onboarding; tracking, training, and education requirements; and
    identifying internal career pathways.

    o Select the most appropriate tool(s) to recommend for adoption by leadership.

    o Explain your rationale for HR platform selection based on the criteria you
    selected and how the selected tool meets all of the needs of the individual
    employees and the organization at CapraTek, especially the scientists.
    Submission Requirements The deliverable for this assessment applies professional skills in Human Resources Management (HRM)
    to workplace situations which you will likely encounter in your day-to-day work in HRM. As part of your
    learning, we focus on the development of effective professional communication skills for the workplace.
    Additional requirements include the following:

    Length of paper: Your memorandum should be 3–4 double-spaced pages, including the
    resources page.

    Organization: Make sure that your assessment writing is well-organized, using headings
    and subheadings to organize content for the reader.

    Font and font size: Times New Roman, 12-point.

    Number of resources: A minimum of four resources, not including course readings.

    Evidence: Support your assertions with data and in-text citations. Use current APA
    format for in-text citations and create a reference list at the end of your documents.

    APA formatting: Resources and in-text citations are formatted according to current APA
    style and formatting.

    Written communication:

    o Convey purpose, in an appropriate tone and style, incorporating supporting
    evidence and adhering to organizational, professional, and scholarly writing
    standards.

    o Write for a specific audience, using the vernacular of the profession.

    o Use spell-check and other tools to ensure correct spelling and grammar.
    Scoring Guide Criteria
    Competency 1: Apply models of employee motivation, growth, and engagement in the
    workplace to create the employee experience.

    o Explain the criteria you selected to evaluate the HR tools from the selected
    articles.

    Competency 3: Assess the influence of technology on engagement and retention
    outcomes.

    o Evaluate HR platforms for their capability to meet each employee at their
    respective stage of life cycle and level of expertise.

    o Evaluate HR platforms for their capability to meet each of the organizations’
    critical success factors and needs for recruiting; onboarding; tracking, training,
    and education requirements; and identifying internal career pathways.

    Competency 4: Design practices that impact the employee life cycle and generate
    positive employee and organizational outcomes.

    o Explain the rationale for your selection of the most appropriate platform based
    on the criteria you selected and how the selected tool meets all of the needs of
    the individual employees and the organization.

    o Competency 5: Communicate clearly, accurately, and professionally in the
    Human Resource Management field.

    o Convey purpose, in an appropriate tone and style, incorporating supporting
    evidence and adhering to organizational, professional, and scholarly writing
    standards.

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    Latoya Washington-Department of Marketing Case Study

    $0.00

    Study Case Questions

    1- What source of power does Carl have, and what type of power is he using? Which influencing tactic is Carl using during the meeting? Is negotiation and/or the exchange tactic appropriate in this situation?

    2- What source of power does Washington have, and what type of power is she using during the meeting? Which two influencing tactics is Washington primarily using during the meeting? Which influencing tactic is Washington using with the memo? Is the memo a wise political move for Washington? What might she gain and lose by sending it?

    3- What would you do if you were Carl? Would you talk to the dean, letting him know that Washington said she would appeal the policy decision? Which influencing tactic would this discussion involve? Which political behavior would the discussion represent? Would you draft a policy directly stating that graduate assistants can-not be used to grade objective exams? Would your answer to be influenced by your answer to?

    4- If you were Washington, knowing you had no verbal supporters during the meeting, would you have continued to defend your position or agreed to stop using a graduate assistant? What do you think of Washington sending the memo? As a tenured full professor, Washington is secure in her job. Would your answer change if you (as Washington) had not received tenure or promotion to the top rank?

    5- If you were Washington, and Carl drafted a policy and department members agreed with it, what would you do? Would you appeal the decision to the dean? Again, would your answer change if you had not received tenure or promotion to the top rank?

    6- If you were the dean of the School of Business (SB), knowing that the vice president does not want to set a college-wide policy, and Washington appealed to you what would you do? Would you develop a school-wide policy for SB?

    7- At what level (college-wide, by schools, or by departments within each school) should a graduate assistant policy be set?

    Should Eddie Accorsi have spoken up in defense of Washington during the meeting? If you were Accorsi, would you have taken Washington’s side against the other seven members? Would your answer change if you were or were not friends with Washington, and if you were or were not a tenured full professor?

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    Appraise and Generate Common Financial Statement

    $25.00

    The analysis of the common-size financial statements can either be a vertical or horizontal analysis statement. Through horizontal analysis of financial statements, you would be able to see two actual data for consecutive years and would be able to accurately do a comparative analysis of each line item. Based on either a horizontal or vertical analysis, you can forecast the future and better understand trends.

    For this assignment, present, describe, and illustrate the use of horizontal analyses. You also should form numerical examples to clarify your points. Form clear conclusions on the value gained from the analysis. Additionally, present, describe, and illustrate the use of vertical analyses. Form numerical examples using two comparative companies. Form clear conclusion on the value gained from the analysis. The intent is to take a base metric and express the other matrices in the financial statements as a percentage of this base number. For example, a vertical analysis of the income statement would simply have each income statement measure expressed as a percentage of total sales. The bottom-line number would be net income divided by sales, which is the profit margin ratio. Your analysis of the common-size financial statement should be crisp and clearly define the components and matrices that are to be applied to successfully assess the financial statement.

    Length: 5 to 7-page Paper

    References: Include a minimum of 5 scholarly resources.

    The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards

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    African American Health Status

    $20.00

    Select an ethnic minority group that is represented in the United States (American Indian/Alaskan Native, Asian American, Black/African American, Hispanic/Latino, Native Hawaiian, or Pacific Islander). Using health information available from Healthy People, the CDC, and other relevant government websites, analyze the health status for this group.

    In a paper of 1,000-1,250 words, compare and contrast the health status of your selected minority group to the national average. Include the following:

    1. Describe the ethnic minority group selected. Describe the current health status of this group. How do race and ethnicity influence health for this group?
    2. What are the health disparities that exist for this group? What are the nutritional challenges for this group?
    3. Discuss the barriers to health for this group resulting from culture, socioeconomics, education, and sociopolitical factors.
    4. What health promotion activities are often practiced by this group?
    5. Describe at least one approach using the three levels of health promotion prevention (primary, secondary, and tertiary) that is likely to be the most effective in a care plan given the unique needs of the minority group you have selected. Provide an explanation of why it might be the most effective choice.
    6. What cultural beliefs or practices must be considered when creating a care plan? What cultural theory or model would be best to support culturally competent health promotion for this population? Why?

    Cite at least three peer-reviewed or scholarly sources to complete this assignment. Sources should be published within the last 5 years and appropriate for the assignment criteria and public health content.

    Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.

    This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

    You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Course Materials if you need assistance.

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    Employer Branding

    $15.00
    Employer Brands
    Review corporate career websites to determine what is effective employer branding. Then write a 3-4

     

    page memo to recommend strategies to be implemented for branding by CapraTek. In today’s markets, a brand that stands for something and stands out from the crowd goes a long way to
    sell products as well as attract high quality employees. The HR team can contribute to the brand by
    helping the marketers tell the story of the unknown service ethic of the company or how they inspire
    their diverse employees. The brand of the company is a part of the employee experience from attraction
    to departure.
    While the brand attracts, it also reinforces connection and commitment between employee and
    organization. It is also representative of the organization’s culture. When employees tell others about
    their company, the culture and brand are wrapped into one story. Every time an employee shares
    information about the organization, it is a story about challenges, successes, and failures. These stories
    give listeners a feel for the company’s character—is this a company that is resilient, persistent,
    competent, caring? How the story is told matters. The individual reflection can yield pride or
    resentment. Once in the organization, the candidate will either embrace the culture or not. One of the
    elements that influence this is the employee’s personal alignment to the mission of the organization. If
    what attracted the applicant to the company transitions to a sense of belonging and common purpose,
    that employee will be proud to work for their organization. When employees are proud of their
    company’s work, there is a foundation or engagement that is supported by culture.
    Scenario Alley, an HR pro at CapraTek, laughed upon realizing that Molly didn’t know about CapraTek’s many
    charitable works. “CapraTek has many divisions! I know you work in public affairs, and maybe what the
    company does in IT research may not seem to be the kind of contribution to society you were hoping to
    make. However, one of CapraTek’s divisions is committed to the development of orphan medications.
    Do you know what those are?”
    “No,” Molly replied slowly. “Not really. Honestly, Alley, I don’t think there is much information on the
    pharmaceutical part of the company in the public domain.”
    “Well, there are diseases called ‘orphan diseases.’ They’re called that because they either affect 200,000
    or fewer people worldwide, or the disease is common but ignored because it is far more prevalent in the
    developing world. It isn’t profitable to create medications to treat or cure these diseases because so few
    people have them, or because the people who have common diseases like malaria and tuberculosis are
    poor. I’m not sure if you know this, but it can cost upwards of two billion dollars to develop a single
    drug, and some of those don’t make it through FDA trials. CapraTek, though, researches treatments for
    orphan diseases, and we forgo profits. This is something the company does to improve society through
    better health. We work along with two other companies, sharing the burden of finding cures and
    treatments, and I think it’s pretty wonderful.”
    “Alley, I had no idea,” Molly said. “Robert, what about you?” “Nope, not a clue,” replied Robert. “Molly, if people in CapraTek’s public affairs office don’t know about
    this, then I guess nobody does. Maybe your job is a little more important than you thought! As a public

    affairs and HR pro, what do you recommend we do to get this aspect of who we are and what we do
    into the media?”
    Your Challenge As a member of the CapraTek HR team, you have been tasked to write a 3–4 page internal memo about
    employer branding and how it can benefit organizations like CapraTek. You will submit the internal
    memo to the company leadership team in order to recommend the changes that you would like to make
    to the CapraTek career website.
    Instructions
    Read the Maurer article and review the Google careers website.

    o Maurer, R. (2019).
    Despite worker complaints, google is still world’s most reputable
    employer
    . HRNews, Retrieved from
    http://library.capella.edu/login?qurl=https%3A%2F%2Fsearch.proquest.com%2Fdocvie
    w%2F2300196709%3Facc

    o Look for information about corporate culture, benefits and compensation, social
    responsibility, and career development.

    o How would you assess their brand as a candidate?

    Select two more corporations and review their career websites for comparison. Select other
    tech companies of similar size—such as Facebook and large tech companies—and look for the
    same characteristics as the Google site.

    Write a 3–4 page internal memo about employer branding and how it can benefit the
    organization. Include the following in your memo:

    o To, From, Internal Memo: Employer Branding, Date.

    o Follow a format similar to a normal paper, including an introduction, conclusion, and the
    following elements:

    o Describe an overview of the employer branding concept and its benefits to an
    individual employee and the organization.

    o What is “brand?”

    o What is the impact of branding on potential employees?

    o How can recruiters use the employer’s brand to attract people?

    o How does employer branding influence strategic retention?

    o Analyze the three most influential features to include on a company career
    website: benefits, compensation, culture, social responsibility, or career
    development. Give examples of how each feature can be done well based on
    your website reviews.

    o Describe what kind of branding and recruitment would attract you as a career
    candidate.

    o Explain best practices for responding to negative reviews on social media about
    an organization’s employer brand.
    Submission Requirements The deliverable for this assessment applies professional skills in Human Resources Management (HRM)
    to workplace situations which you will likely encounter in your day-to-day work in HRM. As part of your
    learning, we focus on the development of effective professional communication skills for the workplace.
    Other requirements include the following:

    Length of paper: Your memorandum should be 3–4 double-spaced pages, including the
    resources page.

    Organization: Make sure that your assessment writing is well-organized, using headings and
    subheadings to organize content for the reader.

    Font and font size: Times New Roman, 12-point.

    Number of resources: A minimum of five resources, not including course readings.

    Evidence: Support your assertions with data and in-text citations. Use current APA format for in-
    text citations and create a reference list at the end of your documents.

    APA formatting: Resources and in-text citations are formatted according to current APA style
    and formatting.

    Written communication:

    o Convey purpose, in an appropriate tone and style, incorporating supporting evidence
    and adhering to organizational, professional, and scholarly writing standards.

    o Write for a specific audience, using the vernacular of the profession.

    o Use spell-check and other tools to ensure correct spelling and grammar.
    Scoring Guide Criteria
    Competency 1: Apply models of employee motivation, growth, and engagement in the
    workplace to create the employee experience.

    o Explain best practices for responding to negative reviews on social media about an
    organization’s employer brand.

    Competency 2: Analyze the ways in which culture, employee, and leader behavior impact
    strategic retention.

    o Analyze the most influential features to include on a company career website to
    promote strategic employee retention.

    Competency 3: Assess the influence of technology on engagement and retention outcomes.

    o Describe overview of employer branding concept and its benefits to an individual
    employee and to the organization.

    Competency 4: Design practices that impact the employee life cycle and generate positive
    employee and organizational outcomes.

    o Describe what kind of branding and recruitment would attract you as a career
    candidate.

    Competency 5: Communicate clearly, accurately, and professionally in the Human Resource
    Management field.

    o Convey purpose, in an appropriate tone and style, incorporating supporting evidence
    and adhering to organizational, professional, and scholarly writing standards.

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