Target Market, Segmentation and Positioning of McDonald’s
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
- No more than 1200 words
- Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
- A positioning statement for the company with careful consideration of their brand and strategy
- Paper is consistent with APA guidelines.
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MKT 571 Week 3 Individual Assignment Segmentation and Target Market Paper