Shoe Market: Marketing Strategies and Suggestions


Our goal is to create soccer shoes for children with the highest international standards of safety, style, and quality, for both sport and leisure time, and develop a strategy for the new products global distribution. We are especially interested in entering Germany, North Europe, and USA.

More specifically, we seek help in:

  1. Provide suggestions for the new soccer shoes for children. We are especially interested in Near Field Communication (NFC) technology incorporated in the product and linked to smart phone, against counterfeit.
  2. Identifying new promising markets for the proposed product, and Pantofola d’Oro products in general.
  3. Devise a new market entry strategy.
  4. Developing a promotion and marketing strategy. We are particularly interested in solutions that involve e-marketing and Web 2.0 for footwear.