Rekindling the Online Grocery Market: AmazonFresh
Amazon Fresh: Rekindling the Online Grocery Market
MG316.Service-Operations Management Case Study Analysis
- What was important about Jeff Bezos 1997 letter to the shareholders?
- What key actions did Amazon take to support its growth?
- What were the challenges to on-line grocery?
- Comment on Amazon’s entry into grocery. What do you view as the strengths/weaknesses of their approach?
- What was Amazon’s market and who were their customers? What were they looking to establish as their competitive advantage?
- Case Write-up