Rekindling the Online Grocery Market: AmazonFresh


Amazon Fresh: Rekindling the Online Grocery Market

MG316.Service-Operations Management Case Study Analysis

Bentley University

  • What was important about Jeff Bezos 1997 letter to the shareholders?
  • What key actions did Amazon take to support its growth?
  • What were the challenges to on-line grocery?
  • Comment on Amazon’s entry into grocery. What do you view as the strengths/weaknesses of their approach?
  • What was Amazon’s market and who were their customers? What were they looking to establish as their competitive advantage?
  • Case Write-up