Amazon: Undertaking Internal Shipping


This case analysis concerns Amazon, a multinational Fortune 500 e-commerce company specializing in selling goods over the internet.  This analysis will provide a summary of events highlighting the company’s current operations and potential shipping expansion.  Next, this analysis will provide an event analysis explaining why the event is necessary.  Furthermore, this analysis will highlight Amazon’s strategic direction and the impact a shipping expansion will have on the company.  Last, this analysis will provide recommendations concerning a proposed shipping expansion

7 pages