Hyundai Case Report
Please answer the following three questions in an effective manner.
- 1. What were the obstacles or challenges (both internal and external) that HMC had to deal with in the Chinese market? Discuss at least three.
- 2. What factors or conditions made Beijing Hyundai to enter the Chinese market with Sonata, which was considered a luxury vehicle? Discuss at least two.
- 3. What contributed to the early success of Beijing Hyundai? Discuss at least three.