Hyundai Case Report


Please answer the following three questions in an effective manner.

  • 1. What were the obstacles or challenges (both internal and external) that HMC had to deal with in the Chinese market? Discuss at least three.
  • 2. What factors or conditions made Beijing Hyundai to enter the Chinese market with Sonata, which was considered a luxury vehicle? Discuss at least two.
  • 3. What contributed to the early success of Beijing Hyundai? Discuss at least three.