Case Leading Culture Change at Seagram
Consulting Proposal 1 Questions for Consideration:
Use the following case for Consulting Proposal 1.
Case Leading Culture Change at Seagram:
- What were Seagram’s biggest business challenges and why have they chosen the values initiative to help? Why are companies today introducing and/or paying more attention to corporate values?
- How well has Seagram instituted this culture change process to date?
- What role did Seagram’s leadership play in driving culture change?
- If you were one of Seagram’s executives, how would you respond to each of the five challenges at the end of the case?
- What techniques are most effective in implementing a change initiative like this one?
- What tools and techniques of culture change do you think are more potent than the use of explicit corporate values?
- What are the phases of the change process?