Assuming Pennick agrees with his staff on the choice of Mallory or Watson…
Think of what you may imagine as being an opportunity in the market place?
How would you determine if you should conduct or not conduct a marketing research?
1- Assuming Pennick agrees with his staff on the choice of Mallory or Watson, what now is Pennick’s decision in terms of decision alternatives?
2- Assuming Pennick is not confident in his assumptions about the consequences of the outcomes associated with your decision alternative, what should Pennick consider doing?
3- Should Pennick decide to conduct marketing research, write the research objective.