Assuming Pennick agrees with his staff on the choice of Mallory or Watson…
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Part_1
Think of what you may imagine as being an opportunity in the market place?
How would you determine if you should conduct or not conduct a marketing research?
Part_2
1- Assuming Pennick agrees with his staff on the choice of Mallory or Watson, what now is Pennick’s decision in terms of decision alternatives?
2- Assuming Pennick is not confident in his assumptions about the consequences of the outcomes associated with your decision alternative, what should Pennick consider doing?
3- Should Pennick decide to conduct marketing research, write the research objective.
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