Analysis of Microsoft Inc. (Marketing Research)


Paper Contents

  1. Title Page
  2. Table of Contents
  • Executive Summary and Company Overview
  1. Company Overview and Market Overview for Video Games
  2. Video Game Trends and Video Game Competitive Analysis
  3. Market Overview for Smartphones and Smartphone Trends
  • Smartphone Competitive Analysis
  • SWOT/ Initial Implications/Statement of Opportunity
  1. Marketing Goals and Target Market
  2. Target Market
  3. Marketing Mix, Product
  • Marketing Mix, Promotion
  • Marketing Mix, Price and Place and Societal Marketing
  • Implementation Calender and Measurements and Control
  1. Appendix
  • Bibliography

20 Pages