What is the importance of effective communication in the Launchpad Phase

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Importance of effective communication in the Launchpad Phase

Scenario:

Maysoon was attending a conference in Milan (and I bet she did some shopping too) on her way back to the UAE, at the airplane (first class no doubt) she was reading about this weeks phase she emailed me from the airplane and asked me some interesting questions, she asked “What is the importance of effective communication in the Launchpad Phase? What would happen if communication was not particularly effective? What should managers emphasise when they communicate during this phase?” …. I thought to myself ‘wow … Maysoon is really asking some interesting questions that I might even ask myself in the final exam! …. Can you address Maysoon’s questions?

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