Week 3 Homework Assignment


Develop a creative name for your lemonade stand, then explain why the name is important when you are considering branding options.

Create a mission statement for your lemonade stand; then explain why a mission statement is important for your company.

You are very involved with your community; please outline your CSR plan for your business.

The textbook list many different types of pricing strategies; please pick one of these and explain how you will deliver on this strategy with your stand.

Even though you only sell to local customers, you understand that you could package your lemonade and sell it globally online. Evaluate whether or not the company should go global by creating an online presence and selling your lemonade online.

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