Week 2 Video Case Study
$2.50
Week 2 Video Case Study
- What led UPS to pursue an integrated marketing communications approach? What was the promotional objective as it repositioned itself in the “synchronized commerce” market space?
- Why was it logical for UPS to have four different marketing approaches?
- How important is a brand recall rate of 97% to 98% for UPS? What challenges does such a brand recall rate present to competitors?
