THE IMPACT OF M-PESA ON THE GROWTH OF SMALL-SCALE BUSINESSES

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THE IMPACT OF M-PESA ON THE GROWTH OF SMALL-SCALE BUSINESSES (A CASE OF SMALL-SCALE BUSINESSES IN KIKUYU TOWN)

Paper Contents:
Declaration ii
Dedication …………………………………………………………………………………………iii
Acknowledgement…………………………………………………………………………………iv
Table of contents v
List of figures………………………………………………………………………………………vii
List of tables ……………………………………………………………………………………..viii
List of abbreviation…………………………………………………………………………………ix
Abstract x

1.0 CHAPTER ONE: INTRODUTION 1
1.1 Background of the study 1
1.2 Statement of the problem………………………………………………………………………..3
1.3 General objective …… ……………….……………………………………..…………………..4
1.4 Specific objectives ………………………………………………………………………………4
1.5 Research questions………………………………………………………………………..….…5
1.6 Importance of the study……………………………………………………………………………………………………………..5
1.7 Scope of the study………………………………………………………………………………………………………………………5

2.0 CHAPTER TWO: LITERATURE REVIEW………………………………………………………6
2.1 Introduction…………………………………………………………………….……………….6
2.2 Theoretical background………………………………………………………………………….6
2.3 Growth factors attributable to the use of M-Pesa services by small-scale businesses……………7
2.4 Conceptual framework………………………………………………………………………….10
3.0 CHAPTER THREE: RESEARCH METHODOLOGY……………………….………….11
3.1 Introduction……………………………………………………………………………………11
3.2 Research Design…………………………………………………………………………..……11
3.3Target Population………………………………………………………………….……………11
3.4 Sample size……………………………………………………………………………………11
3.5 Sampling Technique……………………………………………….…………………………..11
3.6 Data collection methods and procedures……………………………………………………………….12
3.7Data Analysis……………………………………………………..……………………………12

4.0 CHAPTER FOUR: DATA ANALYSIS AND INTERPRETATION
4.1 Introduction……………………………………………………………………………………13
4.2 Background information………………………………………………………………………13
4.3 Impact of M-Pesa accessibility…………………………………………………………………..14
4.4 Impact of M-Pesa transaction cost…………………………………………………………….15
4.5 Impact of security and convenience of M-Pesa………………………………………………..16
5.0 CHAPTER FIVE: CONCLUSIONS AND RECOMMENDATIONS
5.1 Introduction…………………………………………………………………………………..18
5.2 Summary…………………….…………………………………………………………………18
5.3 Conclusions and recommendations…………………………………………………………….19
5.4 Research Limitations…………………………………………………………………………..20
REFERENCES..…………………………………………………………………………………22

APPENDIX I Letter of Introduction…………………………………………………………….26
APPENDIX I Questionnaire……………………………..………………………………………27
APPENDIX II Project Budget……………………………………..………………….…………29
APPENDIX III Project Work Plan ………………………………………….…………………..30

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