Preparing a Comprehensive Case Analysis, Part 1

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BUS 490 assignment 1

Preparing a Comprehensive Case Analysis, Part 1 (Sears)

  1. Identify the firm’s existing objectives and strategies.
  2. Explain one (1) strategy that the company might use to take advantage of an external opportunity, and one (1) strategy that the company might use to address a potential threat.
  3. Construct a Competitive Profile Matrix. Include the company you are researching and one or two (1 or 2) of its major competitors and at least six (6) success factors that you believe to be critical to success in this industry. This Matrix should follow the format of the examples in Chapter 3.
  4. Construct an External Factor Evaluation Matrix. This Matrix should follow the format of the examples in Chapter 3.
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