MKT 571 Week 3 Individual Segmentation and Target Market Paper Apple Inc.


Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Required Elements:

•    No more than 2100 words

•    Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.

•    Discuss your final target markets that are derived from your segmentation.

•    Provide a positioning statement for the company with careful consideration of their branding, and marketing strategy

Format your paper according to the updated APA standards.

Be sure to read the rubric for guidance on how the paper will be graded.  The rubric is integrated into the class under grading.  If you have any questions, please let me know.

Click the Assignment Files tab to submit your assignment.