MKT 441 Week 4 Individual Measurement Scales Paper
$12.50
Individual
Measurement Scales Paper
Resources: University Library, Internet
Select four types of measurement scales from the following list:
· Nominal
· Ordinal
· Interval
· Ratio
· Unidimensional
· Multidimensional
Write a 700- to 1,050-word paper in which you describe each one of your selected measurement scales and how you might use them in a questionnaire.
Format your paper consistent with APA guidelines.
