MKT 441 Week 1 Individual The Importance of Market Research
The Importance of Market Research
Resources: University Library, Internet
Select an organization with which you are familiar.
Writea 700- to 1,050-word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper, address the following:
· Define market research.
· If your selected organization uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the organization.
· If your selected organization does not currently use marketing research, describe the different types of marketing research that would be beneficial to the organization.
Format your paper consistent with APA guidelines.