MKT 421 Week 2 Team Assignment Marketing Plan Phase 1


Resources: University Library, Internet
Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project.
Write a 1,400- to 1,750-word paper to include the following:
• An overview of the existing organization
• A description of the new product or service
• An explanation of the importance of marketing to your selected organization’s success
• A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service
• The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service
Refer to the Marketing Plan Outline listed on the student website for the general framework of the Marketing Plan.
Format your paper consistent with APA guideline