MKT 421 Week 1: Favorite Brand Paper – Individual Assignment
Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:
- Identify a brand about which you are passionate.
- Explain a minimum of three reasons why you are passionate about this brand.
- Respond to the following questions:
- Is the company successful in building loyal customer relationships across different groups?
- Why or why not?
- Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.
Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.
Format your paper consistent with APA guidelines.