Lego Co-Creation Strategy Case Study


Paper Contents

  • Company Background
  • Before the Adoption of Co-Creation Strategy
  • Analysis of Competition
  • Competitive Forces Model or SWOT Analysis
  • Internal: Value Chain Model
  • External: Industry Value Chain Model of Platform Business Model
  • Conclusion

7 Pages

MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (Pet Care Service)