Learning from emerging market divestment: How to succeed in China’s aviation sector
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Learning from emerging market divestment: How to succeed in China’s aviation sector
Paper contents
- Introduction
- Brief company overview
- Environmental analysis
3.1 Key theories
3.2 Theory on Ryanair Company
3.3 Illustrative cases: Drivers for divestment
3.3.1 Case 1: Scandinavian Airlines System
3.3.2 Case 2: Virgin Atlantic Airways
3.4 Cross-case analysis
- Recommendations and conclusion
- Bibliography
22 Pages
APA
