Gilcrist Case Study Analysis


  1. What are Gilcrist’s responsibilities to the company? To the employees who might resent her sudden appearance? To Boswell?
  2. How would you rank the issues she faces in terms of relative importance? Which are in conflict?
  3. What long-term goals should she set for herself?
  4. What should she do now?
  5. How should she communicate her decisions?
  6. What risks does Gilcrist face? What painful decisions should she make?
  7. Should she immediately move to make the company more market-oriented? How?


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