Ford Hybrid Case Study


Using questions 1, 2, 3, and 5,

  1. Which stages of the project life cycle in figure 6.6 are evident in this case? Explain
  2. Was it a good idea for Phil Martens, head of product development, to have two project managers- first Prabhaker Patil and then Mary Ann Wright- to head the escape hybrid project? Explain
  3. From a project manager’s standpoint, what are the thoughest challenges with this sort of high-visibility, high-risk project? Explain
  4. Which of the project manager roles in table 6.2 did Mary Ann Wright play in this case? Explain
  5. Would you like to have been a member of this team? Why or why not?