FedEx Integrated marketing improvements Paper
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Requirements
Provide a research paper based on the following integrated marketing concepts on FedEx:
- Describe decisions that need to be implemented in designing an integrated marketing communication for FedEx Corporation.
- How can you measure the effectiveness of B2B IMC Plan
- Explain IMC objectives and budget for FedEx and why they are necessarily interdependent
- Describe the involvement of international B2B development
- What are the risks associated with Direct Investment
- Explain the risks associated with Export entry
havard, 13 pages, 20 references