Evaluating Trends and Opportunities (Fast Food in Detroit)

Imagine you are going into business in an industry of your choice. Assume that your business is located in the city or state where you live.

Identify at least three different sources of information you might use to learn more about the industry. Research these sources and write a 1,050- to 1,400-word paper in which you complete the following:

·  Identify and evaluate the environmental, demographic, psychographic, and local geographic trends in your area that relate to the industry.

·  Identify a business opportunity, based on your research, in your chosen industry that could be implemented in your area.

·  Explain the risks and rewards associated with your business opportunity.

·  Explain if your business opportunity is feasible.