Environmental Scanning of Wal-Mart and Target
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Environmental Scanning of Wal-Mart and Target
MGT 498 Environmental Analysis Paper
Write a 1,050 word paper in which you complete the following:
Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan.
- Determine what competitive advantages each company has and what strategies each company is using.
- How does each company create value and sustain competitive advantage through business strategy?
- What measurement guidelines is each company using to verify its strategic effectiveness?
- How effective are the measurement guidelines that each company is using?
