Comparison and Contrast between Kodak and Fujifilm



  • Describe the History and Core Business of Each Company
  • Compare and Contrast the Approach to Management That Each
  • Company has Pursued in Order to Embrace Innovation
  • Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response.
  • Evaluate each Company’s approach to Ethics and Social Responsibilities and the impact those approaches have had on each company’s profitability.
  • Discuss the extent to Which Management of both Companies adapted to changing Market conditions
  • Recommend three (3) ways any company should build in flexibility to back up its decision-making process in order to adapt to changing market conditions.
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