British Airways Case Study

$10.00

Case Study Response Paper Instructions

 

The case study paper must be a minimum of 500 words, double-spaced, and in current APA format. Please note that the stated word count is a ‘mimimum’.  Therefore, students are encouraged to ensure they have thoroughly research and responded to each question/prompt provided below.  Each assignment must include properly formatted references. Use at least 2 scholarly sources (published within the last 5 years), the course textbook, and biblical integration.

 

 

Case Study Response Paper

The case is focused on change within British Airways.  In reviewing the case study on British Airways it is important to consider the full 10 year period described in the case study (1980-1990). British Airways transformed itself from an organization of inefficiencies into a customer focused and financially healthy organization. As you reflect on the transformative power of change in almost every area of the company and the overall change in company culture; respond to the following prompts within the overall narrative as you prepare your case study response paper for this assignment:

  • How was the accompanying reading, “Re-Energizing the Mature Organization,” germane to the case on British Airways?
  • What was life like at the “old” British airways? What was difficult about making change?
  • What were the critical factors in the successful transformation?
  • How did they transform themselves? (e.g. key steps and sequence, risks)
  • What would you have done differently?

Prepare your paper in accordance with the instructions – also review the Response Paper Grading Rubric prior to submitting your paper.

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Case Study Response Paper Rubric

 

Criteria Levels of Achievement
Content Advanced Proficient Developing Not present
Assignment Content Requirements 70 to 66 points

 

All key components of the Case Study prompts are answered. There is a clear, logical flow to the assignment and major points are stated clearly. Brings clarity to issues being discussed and relates issues to the textbook and scholarly sources. A thoughtful analysis (considering assumptions, analyzing implications, comparing/contrasting concepts) is included for all components.

 65 to 61 points

 

Most key components of the Case Study prompts are answered. Majority of assignment and major points are clear, and flow logically.  Brings clarity to nearly all issues being discussed and relates most issues to the textbook and scholarly sources. A thoughtful analysis (considering assumptions, analyzing implications, comparing/contrasting concepts) is included for most components.

 60 to 1 points

 

Some key components of the Case Study prompts are answered. Some of assignment and major points are clear, and flow logically.  Brings clarity to some issues being discussed and relates some issues to the textbook and scholarly sources. A thoughtful analysis (considering assumptions, analyzing implications, comparing/contrasting concepts) is included for some components.

 0 points

No key components of the Case Study prompts are answered. None of assignment and major points are clear, and flow logically.  Does not bring clarity to issues being discussed nor relate issues to the textbook and scholarly sources. A thoughtful analysis (considering assumptions, analyzing implications, comparing/contrasting concepts) is not included.
Structure Advanced Proficient Developing Not present
Assignment structure requirements 30 to 28 points

·         More than 2 scholarly sources (plus the textbook) are included.

·         Clear and relevant biblical integration is included.

·         Proper spelling and grammar are used with no errors

·         Required word count exceeds 500 (600+) words; assignment is double-spaced and in current APA format

 

 27 to 26 points

·         At least 2 scholarly source (plus the textbook) are included.

·         Biblical integration is fairly clear and relevant.

·         Proper spelling and grammar with no more than 1-3 errors.

·         Meets the 500 word requirement (500-599); assignment is double-spaced and in current APA format

 

 25 to 1 points

·         At least 1 scholarly sources (plus the textbook) are included.

·         Clear and relevant biblical integration is included.

·         Proper spelling and grammar with no more than 4-6 errors

·         Falls slightly below the minimum (475-499) 500 word requirement; assignment is double-spaced and in current APA format

 

 0 points

·         No scholarly sources (plus the textbook) are included.

·         Biblical integration not included

·         Proper spelling and grammar contain 7 or more errors.

·         Word Count is less than 475 words. Assignment is double-spaced and in current APA format

 

 

 

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