Amazon Strategy Recommendation Project Final
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Amazon Strategy Recommendation Project Final
Introduction……………………………………………………………………………… 3
Brief explanation of Project………………………………………………………….. 3
Who is Amazon……………………………………………………………………… 3
Why did I choose Amazon…………………………………………………………… 3
Amazon’s Channel Design including its use of the Web………………………………… 3-4
Web Beginnings……………………………………………………………………… 4
Today………………………………………………………………………………… 4
Amazon’s future including key strengths and weaknesses……………………………… 4
Amazon’s Vision and the changing Web…………………………………………… 4-5
Key Strengths and Weaknesses……………………………………………………… 5-6
Opportunity and Threats…………………………………………………………….. 6
SWOT Analysis…………….…………………………………………………………… 7-9
Amazon’s Ethical Challenges…………………………………………………………… 9
Changing Web Ethics……………………………………………………………….. 9
Ethical challenges for Amazon……………………………………………………… 9
Strategy Recommendations for Amazon………………………………………………… 9-10
References……………………………………………………………………………….. 11