Amazon Strategy Recommendation Project Final

Amazon Strategy Recommendation Project Final

Introduction………………………………………………………………………………          3

Brief explanation of Project…………………………………………………………..           3

Who is Amazon………………………………………………………………………          3

Why did I choose Amazon……………………………………………………………          3

Amazon’s Channel Design including its use of the Web…………………………………           3-4

Web Beginnings………………………………………………………………………           4

Today…………………………………………………………………………………          4

Amazon’s future including key strengths and weaknesses………………………………          4

Amazon’s Vision and the changing Web……………………………………………           4-5

Key Strengths and Weaknesses………………………………………………………          5-6

Opportunity and Threats……………………………………………………………..           6

SWOT Analysis…………….……………………………………………………………     7-9

Amazon’s Ethical Challenges……………………………………………………………           9

Changing Web Ethics………………………………………………………………..           9

Ethical challenges for Amazon………………………………………………………           9

Strategy Recommendations for Amazon…………………………………………………           9-10

References………………………………………………………………………………..          11