Adolph Coors Company- Question 5

Discussion Board Instructions

This course will have 4 Discussion Board Forums, each including a thread and a reply. Please follow the steps and instructions below to receive full credit for each forum.

 

Overview

Will explore media relations and internal communication as well as investigate employee communication’s migration away from the human resources area toward a function that is more connected with senior management and overall company strategy.

 

• Identify the characteristics of the news media and analyze the impact on the growth of business coverage.
• Devise a plan for building a successful media relations program.
• Design online media strategies.
• Define internal communications and relate them to the changing environment.
• Classify ways to implement an effective internal communications effort.

 

 

Reserve A Question

 

Before beginning your thread, you will reserve a question from one of the appropriate module/week’s Case Studies (found at the end of each chapter in your text).

• ISBN: 978-0-310-29110 Corporate Communication (7TH)

 

 

Selected Question: Adolph Coors Company- Question 5

Top of Form

What suggestions would you have for improving media relations at Coors?

Bottom of Form

 

Discussion Threads:

 

Answer:

You are required to conduct research using the University Online Library to respond to each question.  By using the resources available on the University Online Library site, you will find 3 articles by 3 different authors to answer the question chosen. All of the articles must have been published within the past 5 years. An answer to the question must be based upon a full analysis of the research and must be fully grounded in the research. Compare and contrast the 3 articles you researched, all of which must be utilized in your answer.

 

Your submission should be formatted in a modified (for Discussion Boards) APA format, written in third person, and it should include only primary research (from academic/peer-reviewed journals). Refer to the APA Manual for formatting guidelines. Please note that some formatting (e.g., line spacing, indentation, margins) in your original document may be compromised when you copy and paste your text into the Discussion Board. You will not be penalized for these changes. You will, however, be held accountable for your grammar, capitalization, punctuation, citations, and references.

 

Suggestions of online journals are the Harvard Business Review, Academy of Management Journal, Academy of Management Review, Journal of Management Studies, etc.

 

This section of the posting should be 350–450 words.

 

Biblical integration:

Provide integration of a biblical concept that supports the answer to the Case Study question.

 

References:

Using current APA format, list all references used in the response.

 

 

 

Be sure to format each section as below:

 

Question:

Write out the Case Study name and question which you have chosen to answer.

 

Answer:

This section of the posting should be 350–450 words.

 

Biblical integration:

Provide integration of a biblical concept that supports the answer to the Case Study question.

 

References: