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Market Segmentation Analysis and a Value Proposition: Daylesford Organic Farm Concept
$15.00MKTG 522 Week 3 Assignment Create the Value
Week 3: Assignment
Create the Value: Market Segmentation Analysis and a Value Proposition
Your U.S.-based company has decided to explore the possibility of developing a business based on the organic farm concept Daylesford—developed by Lady Bamford—which is successful in the UK (daylesford.com). Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition. Your report should be about 1,000–1,250 words and include a minimum of three references. Please use the APA format for your paper and references. Please include the following sections.
1. Brief Description of the Daylesford Organic Farm Concept
2. Potential Market Segment
Identify the characteristics of your potential target market in the United States. The figure from the Week 2 Lecture is helpful—you may also include other variables that you consider relevant. You also need to estimate the size of your target market and the revenue potential.
Major Segmentation Variables for Consumer Markets Geographic region Pacific Mountain, West North Central, West South Central, East North Central, East South Central, South Atlantic, Middle Atlantic, New England City or metro size Under 5,000; 5,000–20,000; 20,000–50,000; 50,000–100,000; 100,000–250,000; 250,000–500,000; 500,000–1,000,000; 1,000,000–4,000,000; 4,000,000 or over Density Urban, suburban, rural Climate Northern, southern Demographic age Under 6, 6–11, 12–19, 20–34, 35–49, 50–64, 64+ Family size 1–2, 3–4, 5+ Family life cycle Young, single; young, married, no children; young, married, youngest child under 6; young, married, youngest child 6 or over; older, married, with children; older, married, no children under 18; older, single; other Gender Male, female Income Under $10,000; $10,000–$15,000; $15,000–$20,000; $20,000–$30,000; $30,000–$50,000; $50,000–$100,000; $100,000 and over Occupation Professional and technical workers; managers, officials, and proprietors; clerical salespeople; craftspeople; forepersons; operatives; farmers; retired people; students; homemakers; unemployed people Education Grade school or less; some high school; high school graduate; some college; college graduate Religion Catholic, Protestant, Jewish, Muslim, Hindu, Buddhist, other Race White, Black, Asian, Hispanic, other Generation Baby boomers, Generation Xers, other Nationality North American, South American, British, French, German, Italian, Japanese, other Social class Lower lowers, upper lowers, working class, middle class, upper middles, lower uppers, upper uppers Psychographic lifestyle Culture oriented, sports oriented, outdoor oriented Personality Compulsive, gregarious, authoritarian, ambitious Behavioral occasions Regular occasion, special occasion Benefits Quality, service, economy, speed User status Nonuser, ex-user, potential user, first-time user, regular user Usage rate Light user, medium user, heavy user Loyalty status None, medium, strong, absolute Readiness stage Unaware, aware, informed interested, desirous, intending to buy Attitude toward product Enthusiastic, positive, indifferent, negative, hostile 3. The Value Proposition
Describe the bundle of benefits and features that are offered to the target customer. Features are what the company offers and benefits are what the customer derives from these features.
·Functional benefits: What basic product features are offered?
·Emotional benefits: What features are offered that make the customer feel good?
·Self-expressive benefits: What features are offered that help reflect and communicate the customer’s values to everyone in the social environment?
4. Conclusions
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ACC 205 Week 3 Assignment
$7.00Inventory
1. Specific identification method. Boston Galleries uses the specific identification method for inventory valuation. Inventory information for several oil paintings follows.
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Painting
Cost
1/2 Beginning inventory
Woods
$21,000
4/19 Purchase
Sunset
21,800
6/7 Purchase
Earth
31,200
12/16 Purchase
Moon
4,000
Woods and Moon were sold during the year for a total of $35,000. Determine the firm’s
a. cost of goods sold.
b. gross profit.
c. ending inventory.
2. Inventory valuation methods: basic computations. The January beginning inventory of the Gilette Company consisted of 300 units costing $40 each. During the first quarter, the company purchased two batches of goods: 700 Units at $44 on February 21 and 800 units at $50 on March 28. Sales during the first quarter were 1,400 units at $75 per unit. The White Company uses a periodic inventory system. Using the White Company data, fill in the following chart to compare the results obtained under the FIFO, LIFO, and weighted-average inventory methods.
FIFO
LIFO
Weighted Average
Goods available for sale
$ $ $ Ending inventory, March 31 Cost of goods sold 3. Perpetual inventory system: journal entries. At the beginning of 20X3, Beehler Company implemented a computerized perpetual inventory system. The first transactions that occurred during 20X3 follow:
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1/2/20X3 Purchases on account: 500 units @$6 = $3,000
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1/15/20X3 Sales on account: 300 units @ $8.50 = $2,550
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1/20/20X3 Purchases on Account: 200 units @ 5 = $1,000
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1/25/20X3 Sales on Account: 300 units @ $8.50 = $2,550
The company president examined the computer-generated journal entries for these transactions and was confused by the absence of a Purchases account.
a. Duplicate the journal entries that would have appeared on the computer printout under FIFO & LIFO
b. Calculate the balance in the firm’s Inventory account under each method.
c. Briefly explain the absence of the Purchases account to the company president.
4. Inventory valuation methods: computations and concepts.
Wild Riders Surfboard Company began business on January 1 of the current year. Purchases of surfboards were as follows:
Date
Quantity
Unit Cost
Total Cost
1/3
100
$125
$12,500
4/3
200
$135
$27,000
6/3
100
$145
$14,500
7/3
100
$155
$15,500
Total
500
$69,500
Wild Riders sold 400 boards at $250 per board on the dates listed below. The company uses a perpetual inventory system.
Date
Quantity Sold
Unit Price
Total Sales
3/17
50
$250
$12,500
5/17
75
$250
$18,750
8/10
275
$250
$68,750
Total
400
$100,000
Instructions
- Calculate cost of goods sold, ending inventory, and gross profit under each of the following inventory valuation methods:
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First-in, first-out
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Last-in, first-out
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Weighted average
b. Which of the three methods would be chosen if management’s goal is to
(1) produce an up-to-date inventory valuation on the balance sheet?
(2) show the lowest net income for tax purposes?
5. Depreciation methods. Mike Davis Enterprises purchased a delivery van for $40,000 in January 20X7. The van was estimated to have a service life of 5 years and a residual value of $6,000. The company is planning to drive the van 20,000 miles annually. Compute depreciation expense for 20X8 by using each of the following methods:
a. Units-of-output, assuming 17,000 miles were driven during 20X8
b. Straight-line
c. Double-declining-balance
6. Depreciation computations. Alpha Alpha Alpha, a college fraternity, purchased a new heavy-duty washing machine on January 1, 20X3. The machine, which cost $2,000, had an estimated residual value of $100 and an estimated service life of 4 years (1,800 washing cycles). Calculate the following:
a. The machine’s book value on December 31, 20X5, assuming use of the straight-line depreciation method
b. Depreciation expense for 20X4, assuming use of the units-of-output depreciation method. Actual washing cycles in 20X4 totaled 500.
c. Accumulated depreciation on December 31, 20X5, assuming use of the double-declining-balance depreciation method.
7. Depreciation computations: change in estimate. Aussie Imports purchased a specialized piece of machinery for $50,000 on January 1, 20X3. At the time of acquisition, the machine was estimated to have a service life of 5 years (25,000 operating hours) and a residual value of $5,000. During the 5 years of operations (20X3 – 20X7), the machine was used for 5,100, 4,800, 3,200, 6,000, and 5,900 hours, respectively.
Instructions
a. Compute depreciation for 20X3 – 20X7 by using the following methods: straight line, units of output, and double-declining-balance.
b. On January 1, 20X5, management shortened the remaining service life of the machine to 15 months. Assuming use of the straight-line method, compute the company’s depreciation expense for 20X5.
c. Briefly describe what you would have done differently in part (a) if Aussie Imports had paid $47,800 for the machinery rather than $50,000 In addition, assume that the company incurred $800 of freight charges $1,400 for machine setup and testing, and $300 for insurance during the first year of use.
LIFO vs. FIFO
The controller of Sagehen Enterprises believes that the company should switch from the LIFO method to the FIFO method. The controller’s bonus is based on the next income. It is the controller’s belief that the switch in inventory methods would increase the net income of the company. What are the differences between the LIFO and FIFO methods?
Analyze several of your peers’ posts. Let at least two of your peers know if a company is better off it switches from a LIFO method to a FIFO method? Explain your reasoning.Depreciation
A variety of depreciation methods are used to allocate the cost of an asset to all of the accounting periods benefited by the use of the asset. Your client has just purchased a piece of equipment for $100,000. Explain the concept of depreciation. Which of the following depreciation methods would you recommend: straight-line depreciation, double declining balance method, or an alternative method?
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Organizational Effectiveness Paper
$7.00CJA 474 Week 3 Individual Organizational Effectiveness Paper
Write a 1,050- to 1,400-word paper that addresses the following components:- Define organizational effectiveness.
- Apply theories of organizational effectiveness to the management of criminal justice personnel.
- Describe methods for exerting control in an organizational setting.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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BUSNN460 Weeks 3 and 4 Weekly Video Analysis Report
$5.00BUSNN460 Weeks 3 and 4 Weekly Video Analysis Report
Issues and recommendations
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FIN/419 Week 2-Assignments from Readings
$2.00Week 2-Assignments from Readings
Chapter 5: Problem 5.3
a. If Sharon were risk-indifferent, which investments would she select? Explain why.- If she were risk-averse, which investments would she select? Why?
- If she were risk-seeking, which investments would she select? Why?
- Given the traditional risk preference behavior exhibited by financial managers, which investment would be preferred? Why?
Chapter 5: Problem 5.4
a. Determine the range of the rates of return for each of the two projects.- Which project is less risky? Why?
- If you were making the investment decision, which one would you choose? Why? What does this imply about your feelings toward risk?
- Assume that expansion B’s most likely outcome is 21% per year and that all other facts remain the same. Does this change your answer to part c? Why?
Chapter 10: Problem 10.4
a. Determine the range of annual cash inflows for each of the two projects.- Do parts a and b provide consistent views of the two projects? Explain.
- Which project do you recommend? Why?
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Employment Law Compliance Plan Memo
$5.00HRM 531 Week 2 Employment Law Compliance Plan: Landslide Limousines
This week, I need you to develop an employment law compliance plan for one of our clients. Remember, you can choose to work with a small, medium, or large business client. It’s up to you. Make sure you check the Client Communications link to see a copy of my communications with the client regarding this issue.
After you do that, you’ll need to start researching applicable employment laws for the necessary city, state, or country. Also research enforcement and consequences of noncompliance with said laws.
Then, you’ll need to identify the most relevant employment laws your client must be concerned about to create an employment law compliance plan.
Required elements:
- At least four employment laws
- Assignment should be in memo format
- Cite all appropriate research used
- No more than 1400 words
- A brief summary of each law and the consequences of noncompliance with those laws.
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Week 2 Video Case Study
$2.50Week 2 Video Case Study
- What led UPS to pursue an integrated marketing communications approach? What was the promotional objective as it repositioned itself in the “synchronized commerce” market space?
- Why was it logical for UPS to have four different marketing approaches?
- How important is a brand recall rate of 97% to 98% for UPS? What challenges does such a brand recall rate present to competitors?
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ASSIGNMENT WEEK 2 FOR ACCOUNTING
$10.00Pg. 113
- How should Phil organize his new venture? In developing your answer, consider such factors as amount of equity capital needed, business liability, and taxation of the venture.
- Phil is concerned about trying to protect the intellectual property embedded in his Pedal Pusher product idea and prototype. How might Phil consider protecting his intellectual property?
Pg. 181-182
8. [Cash Conversion Cycle] Castillo Products Company, described in Problem 7, improved its operations from a net loss in 2009 to a net profit in 2010. While the founders, Cindy and Rob Castillo, are happy about these developments, they are concerned about how long the firm took to complete its cash conversion cycle in 2010. Use the financial statements
from Problem 7 to make your calculations. Balance sheet items should reflect the averages of the 2009 and 2010 accounts.
- Calculate the inventory-to-sale conversion period for 2005.
- Calculate the sale-to-cash conversion period for 2005.
- Calculate the purchase-to-payment conversion period for 2005.
- Determine the length of the Castillo Company’s cash conversion cycle for 2005.
- 9. Use the financial statement data for Castillo Products presented in Problem 7.
Calculate the net profit margin in 2004 and 2005 and the sales-to-total-assets ratio using yearend data for each of the two years.
Use your calculations from Part A to determine the rate of return on assets in each of the two years for the C&B Castillo Company.
Calculate the percentage growth in net sales from 2004 to 2005. Compare this with the percentage change in total assets for the same period.
Express each expense item as a percentage of net sales for both 2004 and 2005. Describe what happened that allowed the C&B Castillo Company to move from a loss to a profit between the two years.
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Week 2 Assignment Workplace
$15.00- What do you think are some of the factors in the modern workplace that contribute to a theft of time? How can those factors be managed?
- What does the word Whistleblower mean (legally speaking)? Give an example of whistleblowing.
- “Retaliation” has become one of the most often cited reasons for employees filing charges with the EEOC against their employers. Please define “retaliation” in the legal, employment sense – and explain when it is illegal. What can an employee do when they feel they have been retaliated against and for what reasons does retaliation rise to the level of an EEOC lawsuit?
- During the course of a day, employee Jennifer Anniestown (an accountant) constantly opens and updates her Facebook account on her iPad, checks on her lottery ticket numbers, calls and talks to her mother for 30 minutes, her children for 10 minutes (she makes sure they get home safely every day) and her husband every afternoon for 15 minutes to see if he or she is making dinner that night. Her employer, Billybob Thornblower listens to each of her phone calls to make sure that she isn’t talking to his wife, one of her good friends, about his actions at work. (He is always hitting on the salesgirls, in a good-natured way.) Billybob ends up being fired for sexual harassment when one of the salesgirls complains. Jennifer’s new boss, Tracy, notices that Jennifer is doing a ton of personal work during company time. There is no written policy about this issue at the company. To date, Jennifer’s work is exemplary. She always has everything done in a timely manner and her books balance at the end of every day. What should Tracy do about this situation?
- Last month, Steven Smith was hired as the secretary for lawyer Wayne Wright, who has a drinking problem. Wayne’s last secretary quit when Wayne tried to get her to go out with him on a date. So far, Steven and Wayne have gotten along peachy. Steven is subpoenaed to testify in the harassment lawsuit of Wayne’s former secretary, and says (under oath) that Wayne has treated him great, but that Wayne also admitted he had asked the secretary out on dates regularly and grabbed her inappropriately. Steven is telling the truth. A few weeks later, Wayne and his firm lose the harassment case and have to pay the prior secretary back pay and reinstate her to her job as part of the damages in the case. The firm terminates Steven so that they can put the old secretary back in her job. Steven asks you what you think he should do. What do you say?