Child Development Center Brochure

Assessment 2 Instructions:

Riverbend City Child
Development Center Brochure
Create a brochure for the Riverbend City Child Development Center that
advertises a service for young children that incorporates theory and scholarly
research.
Introduction
In your psychology career, you may find yourself working for an agency or
organization that offers medical, counseling, or behavior analysis services, and
you may be asked to design literature or marketing materials to promote these
services in your community. Not only will you need to have strong communication
skills, but you will need to understand human development, which will help you
design effective services and meet the needs of children, families, and people of
all ages.
For this assessment, you will practice these skills by designing a brochure for the
Riverbend City Child Development Center that advertises a service of your
choice.
Preparation
In your psychology career, you may find yourself working for an agency or
organization that offers medical, counseling, or behavior analysis services, and
you may be asked to design literature or marketing materials to promote these
services in your community. Not only will you need to have strong communication
skills, but you will need to understand human development, which will help you
design effective services and meet the needs of children, families, and people of
all ages.
For this assessment, you will practice these skills by designing a brochure for the
Riverbend City Child Development Center that advertises a service of your
choice. If you need help on creating a brochure in Word, watch the following
tutorial.

 Excel, Word and PowerPoint Tutorials From Howtech. (2013, June 25). How to make a
brochure in Microsoft Word [Video]. YouTube. https://www.youtube.com/watch?v=2–
wuhi2W–Yc
Instructions
Using the Brochure Template [DOCX], complete the following:
 Design the brochure for an audience of parents with young children.
 Choose a service that you would like to advertise.
 Describe the benefits of the service.
o Support your description with scholarly research.
 Connect your service to a psychological theory or perspective.
o For example, how would an after–school program connect to cognitivism?
 Apply APA code of ethics:
o American Psychological Association. (n.d.). Ethical principles of psychologists and code
of conduct. https://www.apa.org/ethics/code/index
o Be sure to include information from the confidentiality, advertising, and therapy sections.
o Information from the confidentiality and therapy sections can be provided via a
disclaimer or small print.
o The information from the advertising section should be applied to the way you design the
brochure and the information you chose to include.
Submit the completed brochure as your deliverable for the assessment.
Competencies Measured
By successfully completing this assessment, you will demonstrate your
proficiency in the course competencies through the following assessment scoring
guide criteria:
 Competency 1: Apply information literacy skills to topics in human lifespan
development.
o Support claims with scholarly sources.
 Competency 2: Interpret human behaviors using theories of human lifespan development
across developmental domains.
o Differentiate the discipline of psychology from other disciplines.
o Describe key characteristics of a cognitive, biological, or sociocultural service.
 Competency 3: Explain research found in scholarly articles related to human lifespan
development.
o Describe the value and limitations of a psychological theory related to lifespan
development.
 Competency 4: Apply ethics to problems in human lifespan development.
o Apply the APA code of ethics when designing and including information for a
psychology–related service.

 Competency 5: Communicate with clear purpose, organization, evidence, tone, and
sentence structure.
o Write for the specific audience of parents with young children.
o Organize information to fit the purpose of advertising a service.
o Include APA–style citations when including references.