Showing 1486–1494 of 1965 results

  • Promotional and Advertising Strategies: Toyota and Ford

    $25.00

    Assignment 3: Promotional and Advertising Strategies

    Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use.

    Write a six to eight (6-8) page paper in which you:

    • Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
    • Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations.
    • Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.
    • Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.
    • Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium.
    • Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

    Your assignment must follow these formatting requirements:

    • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
    • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

    The specific course learning outcomes associated with this assignment are:

    • Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.
    • Analyze information technology applications and the application of decision support systems to gain a competitive advantage and more effectively control operations.
    • Use technology and information resources to research issues in contemporary business.
    • Write clearly and concisely about contemporary business using proper writing mechanics.

    7 Pages

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  • Assignment 2: Compensation Plan Outline (Cocacola)

    $25.00

    Using the same company you researched in Assignment 1, evaluate the company’s compensation plan to determine how it could be improved.
    Write a six to eight (6-8) page paper in which you:

    • Evaluate the existing compensation plan to determine if it is the most appropriate for your company. Explain your rationale.
    • Determine the most beneficial ratio of internally consistent and market consistent compensations systems for the company you selected.
    • Evaluate the current pay structure used by your company and assess the recognition of employee contributions.
    • Make two (2) recommendations for improving the effectiveness of the discretionary benefits provided by the company you selected.
    • Evaluate the types of employer-sponsored retirement plans and health insurance programs provided by the company you selected and compare them to that company’s major competitors.
    • Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

    Your assignment must follow these formatting requirements:

    • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

    7 Pages

    Study Tips 101: Doze off
    When there’s a textbook full of equations to memorize, it can be tempting to stay up all night committing them to memory (or trying to). But all-nighters rarely lead to an automatic A—in fact, they’ve been linked to impaired cognitive performance and greater sensitivity to stress . In the days leading up to a big exam, aim to get those seven to nine hours a night so sleep deprivation doesn’t undo all the hard work you’ve put in.

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  • Exporting and Growth for Small Businesses

    $17.50

    Import and Export/Countertrade. Read Closing Case: Exporting and Growth for Small Business at the end of chapter 15 and write a 3-4 page paper in APA format with a detailed analysis that answers the following questions:

    a. What are the main benefits of exporting for companies like Morgan and Wadia?

    b. What would be the outlook for a company like Morgan Motors if it neither exported nor imported?

    c. What impediments to exporting success do companies such as Morgan and Wadia face? What steps can these companies take to improve their probability of succeeding in export markets?

    d. Is it legitimate for local and national government agencies to use taxpayer money to help small companies export?

    4 Pages, APA, 3 References

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  • Business Model and Strategic Plan

    $50.00

    Instructions

    Resources: University of Phoenix Material: Business Model and Strategic Planning Outline; Innovation Business Model, Vision, Mission, Values; Supply and Value Chain; SWOTT Analysis; Balanced Scorecard; Communication Plan

    Write a 700- to 1,050-word section for your business model and strategic plan in which you add your strategies and tactics to implement and realize your objectives, measures, and targets.

    Include marketing and information technology strategies and tactics.

    Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally.

    Explain the ethical issues faced by the organization, summarize the legal and regulatory issues faced by the organization, and then summarize the organization’s corporate social responsibility.

    Develop a 350-word page executive summary defining the new division of existing business. Share your Vision, Mission, final business model, value proposition and list your key assumptions, risks, and change management issues. Quantify the growth and profit opportunity and planned impact on various stakeholders.

    Note: Any investor should be eager to meet with you after reading your executive summary.

    Using the University of Phoenix Material: Business Model and Strategic Planning Outline as a guide, combine Parts 1, 2, and 3 of your completed business model strategic plan with your Final Business Plan Model assignment and Executive Summary. This includes the Business Model, Vision, Mission, Values, SWOTT Analysis, Supply Chain Analysis, Balanced Scorecard, and Communication Plan from prior weeks. Your consolidated final strategic plan should be 4,200 to 5,250 words in length.

    Format paper consistent with APA guidelines.

    18 Pages

    Robin Hood Case Study Assignment

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  • Managerial Decision Making Research and Analysis (Apple Inc.)

    $35.00

    Research a specific company of your choice and identify some of the managerial decisions that were made over time and in response to changes in its market or competitive environment. Use Ashford University Online library and web-based resources for your research. At least 3 external resources must be used. Address all of the following areas:

    Focus of the Final Paper

    Describe the company and provide a brief history of its operations. Find or use graphs to illustrate its financial performance over the years.
    Identify any sources of risk or uncertainty in its operations. Do the financial reports indicate risky or uncertain activities or changes to the economic environment that ultimately appear to have affected the company’s financial outcomes? Be specific.
    Are there any government regulations that have affected this company’s operations domestically or abroad? Explain.
    Describe the inputs that are used in this company’s production function and identify any challenges to securing these inputs.
    Determine if the company has introduced new products in existing markets or created new markets over time. What is the impact on its finances?
    Determine if the price of its products increased or declined over time and analyze the reasons for price fluctuations. Study the demand elasticity for its products and discuss the availability of close substitutes for its products. How does that affect pricing decisions?
    Analyze the company’s profitability. Identify the economy or industry influences on its costs, operations, and profitability.
    Describe the competitive environment in which the firm operates, the distribution of market power, and the strategic behavior of the firm and its competitors. Apply your knowledge of the theory of this company’s market structure. How does the company make pricing and production decisions? Is your observation supported by the theoretical models? Refer to the financial reports for illustration.
    Identify any non-price competitive strategies that the company might be engaging in? Provide specific examples.
    Evaluate if the company made any mistakes in its decisions over time, and recommend any changes or improvements for the future operations. Refer to the financial reports when making specific observations or recommendations.
    Use economic language and demonstrate your understanding of the concepts and theories of this course.

    Writing the Final Paper

    The Final Paper:

    1. Must be 8 to 10 double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.

    2. Must include a title page with the following:

    a. Title of paper

    b. Student’s name

    c. Course name and number

    d. Instructor’s name

    e. Date submitted

    3. Must begin with an introductory paragraph that has a succinct thesis statement.

    4. Must address the topic of the paper with critical thought.

    5. Must end with a conclusion that reaffirms your thesis.

    6. Must use at least 3 scholarly sources.

    7. Must document all sources in APA style, as outlined in the Ashford Writing Center.

    8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

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  • BUS 475 Knowledge Check Week 1

    $5.00

    BUS 475 Week 1 Knowledge Check

    1. Reaching a valid decision is based on the evaluation of arguments. If we know that a valid argument has true premises, then a decision based on the argument______________. A. must be sound
    B. might be sound
    C. is strong
    D. might have a false conclusion

    2. Identify the fallacy in the following piano store advertisement: Pianos are our only business. You’ll get the best deal at the Piano Experts. A. Ad hominem
    B. Straw man
    C. Hasty generalization
    D. Red herring

    3.Which of the following statements describes creativity correctly? A. Only highly intelligent people are capable
    of generating creative ideas.
    B. Creative people are born with the trait.
    C. Anyone can become more creative.
    D. Children are more creative than adults.

    4.How would you assess the following statement? Consider both the nature of the claim and the source. Lottery director Mark Michalko said Thursday that allegations that Californians are squandering money they once used for food to buy lottery tickets are just not correct.. . . California Grocers Association president Don Beaver raised the issue earlier in the week, saying five supermarket chains had complained that grocery sales dropped about 5 percent after lottery tickets went on sale October 3. Sacramento Bee

    1. Probably true
      B. Probably false
      C. Requiring further documentation
      D. Claim that cannot be properly evaluated5.The Sarbanes Oxley Act was created in 2002 to improve and
      maintain investor confidence. The act includes which of the following: A. senior managers sign off on financial results
      B. privately held companies must report to
      the public
      C. officers are exempt if they were not aware of a misrepresentation
      D. company insiders may compose the entire Board of Directors

      6.Organizational behavior is examined at three main levels.
      A. Traits, behaviors, and results
      B. Affective, cognitive, and behavioral
      C. Individual, organizational, and societal
      D. Individual, group, and organizational

      7. Employees who have intrinsic work values will be motivated by

    2. challenging assignments
      B. status in the workplace
      C. social contacts
      D. financial rewards8.Research on the five-stage model of group development shows that
    3. all groups pass through the norming stage
      B. groups always pass through the stages in order
      C. not all groups go through each of the stages
      D. all groups pass through the adjourning stage9.The extent to which a leader actually does help a group or organization to achieve its goals is best described as
      A. formal leadership
      B. leader effectiveness
      C. organizational profitability
      D. informal leadership
    4. When the business environment is __________, an organization is most likely to decentralize authority and empower its employees to make operating decisions. A. stable
      B. uncertain
      C. unknown
      D. transparent11.To make your communication more effective
      A. include as much information as possible, even if you are not sure it is necessary
    5. send the same messages by multiple channels
      C. clearly address your audience’s wants and needs, not yours
      D. draw pictures and animations your audience will understand12. Which of the following meeting technologies would be most effective for negotiations, collaborative problem solving, and other complex discussions?
    6. Telepresence
      B. Instant messaging
      C. Teleconference
      D. Telephone13. Most persuasive messages combine
      A. many major points all at once
      B. logical and emotional factors
      C. truth and falsehood
      D. current and very old evidence

      14.Important design elements to consider when creating slides include which of the following: A. word selection
      B. selecting background designs
      C. selecting a theme
      D. writing content.

      15. Which of the following would be the best wording to use on a resume?
      A. “I was in charge of a staff of six
      employees.”
      B. “I supervised a full staff of six employees.”
      C. “Was in charge of entire departmental
      staff.”
      D. “Supervised staff of six employees.”

      16.The __________ approach to ethics maintains that an ethical action is the one that provides the most good or does the least harm.

    7. utilitarian approach
      B. rights approach
      C. fairness approach
      D. common good approach17. Which type of privacy policy restricts an organization from collecting personal information until the customer specifically authorizes it? A. Opt-out model
      B. Opt-in model
      C. Electronic surveillance
      D. Profiling

      18. Wireless communication includes which of the following:
      A. Bluetooth
      B. coaxial connections
      C. traditional land lines
      D. lighting connections

      19. Enterprise resource planning applications seeks to integrate a number of issues, including which of the following:
      A. vacation schedules
      B. tenure of the staff
      C. production and inventory levels
      D. turnover rate of the project staff

      20.The request for proposal (RFP) is one of the key tools in acquiring information systems and applications. Which of the following statements best characterizes the RFP?

    8. The RFP must always be used.
      B. It is prepared by the vendor.
      C. It always identifies the price.
      D. It defines the scope of the project.21.The relationship between jurisdiction and venue of state and federal courts
    9. often causes delays in case resolution
      B. causes development of conflicting rules in similar disputes
      C. is determined by the U.S. Attorney General
      D. is well-defined by statute and case law22. Businesses owe customers (business invitees) visiting their stores
    10. no duty of care, the customer assumes the risk of injury
      B. a warning of known risks, only
      C. a duty to inspect for and warn of risks
      D. a duty to repair hidden risks only where children are involved
    11. A legally enforceable contract always requires
      A. a written document
      B. signatures of all parties
      C. a heading saying Contract or Agreement
      D. a manifest intent to be bound by the parties24. Regulatory (or administrative) law arises from
      A. court decisions
      B. enabling statutes
      C. attorney general opinions
      D. policy documents prepared by Non-governmental organizations

    25.The purpose of a clear ethical code in a business is
    A. to draw on employees religious background
    B. to encourage philosophical debate among employees
    C. to regulate employees private conduct
    D. to manage values and conflicts among them

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  • Cattaraugus County Rehabilitation Center

    $7.50

    After reading this article, formulate an argumentative around the following thesis statement: Article- http://journals.cluteonline.com/index.php/JBER/article/view/2471/2517
    Cattaraugus County ReHabilitation Center did an effective job of implementing a balanced scorecard approach in a fashion that reflects their organizational mission and vision. If you do not think this thesis is accurate, you can argue that the Center did not do an effective job.
    Expectations:
    Introduction: set up your argument by introducing your topic and presenting your position or thesis statement somewhere in this introductory paragraph.
    Analysis: present several arguments arguing in favor of your thesis statement. discuss how the Center used the score card quadrants to align with organizational strategy (or how it failed to do so).
    Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings.

    3 Pages

    Study Tips 101:  Daaaance to the music.

    As anyone who’s ever relied on Rihanna to make it through an all-night study session knows, music can help beat stress. And while everyone’s got a different tune preference, classical music in particular has been shown to reduce anxiety and tension. So give those biology notes a soundtrack and feel at least some of the stress slide away.

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  • The Balanced Scorecard and Financial Perspective: Cattaraugus County ReHabilitation Center Case Study

    $7.50

    After reading this article, formulate an argumentative essay around the following thesis statement: Article- http://journals.cluteonline.com/index.php/JBER/article/view/2471/2517
    Cattaraugus County ReHabilitation Center did an effective job of implementing a balanced scorecard approach in a fashion that reflects their organizational mission and vision. If you do not think this thesis is accurate, you can argue that the Center did not do an effective job.
    Expectations:
    Introduction: set up your argument by introducing your topic and presenting your position or thesis statement somewhere in this introductory paragraph.
    Analysis: present several arguments arguing in favor of your thesis statement. discuss how the Center used the score card quadrants to align with organizational strategy (or how it failed to do so).
    Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings.

    3 Pages

    Study Tips 101: Work it out
    Get stronger and brainier at the same time. Research has found just half an hour of aerobic exercise can improve our brain-processing speed and other important cognitive abilities. Jog a few laps around the block and see if you don’t come back with a few more IQ points.

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  • BUS 308 Week 5 Final Reflection Paper

    $12.50

    BUS 308 Week 5 Final Paper

    Reflection paper on what has been learned in this class, BUS 308: Statistics for Managers. The paper discusses
    1. descriptive and inferential statistic analysis
    2. hypothesis development and testing
    3. how to choose the appropriate test and evaluation
    4. Importance of analyzing and make the right decisions about measurements.

    4 pages, 3 References

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