US Mach39 PR Crisis (Draft version)
Case Study (individual or pair, 400 points): The centerpiece of this course is the writing of a case study based on a current crisis or issue that an organization/company has been faced with. Your case should be written in the format of the Arthur W. Page Society’s Case Competition call. Visit the website http://www.awpagesociety.com/insights/winning-case-studies/2015/ for more information about the format and the winning cases in the recent years.
Research (100 points) due by Sept 16
- Goals and Objectives (50 points) due by Sept 30
- Planning (Strategies and Tactics identified and used) (100 points) Due by Nov 1
- Evaluation (100 Points) Due Nov 16
- Presentation (50 points)
Topic: you may choose one from these two below:
- 70th anniversary of the end of WWII of sprit 45 look for basic information see the link below:
- US Mach39
You MUST follow the following elements-research, objectives, planning and evaluation to analyze how the Campaign worked, how the Campaign communicated with its targeted publics, how the Campaign did its research, how good/bad its objectives (both on Impact and Output objectives), planning and evaluation progress.