The Case of Welcome Israel



This module/week provides insight into individual and organizational approaches to change and the impact of those changes. This module/week also moves from the design and implementation of change to the recipients of change. In order to better understand the challenge of experiencing change, you will review change’s specific effects on individuals and their work environments, families, and communities.

Discussion Board Forum Instructions

Create a thread in response to the provided prompt for each forum. Each thread must be at least 400 words, demonstrate course-related knowledge, and integrate at least 2 peer-reviewed articles.

Course textbook: Managing Change, Cases and Concepts 3rd ed. (ISBN:978-0-07-310274-0)

Discussion Board Prompt

The case of Welcome Israel provides another opportunity to analyze individual and organizational approaches to change(s) and the impact of those changes. The case provides a synopsis of Ofra Sherman’s and Glaxo’s situations as the change was unfolding between these two firms. Reflect on the change in this case study, and respond to the following prompts as you prepare your thread:

What did Glaxo-Welcome do? What should they have done?

Did Ofra Sherman do the right thing? What would you have done?

What was Ofra Sherman’s predicament? How did she get into it?

How do you evaluate her actions as described in the case?