Nike Company Analysis
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III. EXTERNAL ENVIRONMENT
3.1 – NATURAL PHYSICAL ENVIRONMENT: SUSTAINABILITY ISSUES
3.2 – SOCIETAL ENVIRONMENT
3.2.1 – ECONOMIC
3.2.2 – TECHNOLOGICAL
3.2.3 – POLITICAL-LEGAL
3.2.4 – SOCIO-CULTURAL
3.3 – TASK ENVIRONMENT
3.3.1 – THREAT OF NEW ENTRANTS
3.3.2 – BARGAINING POWER OF SUPPLIERS
3.3.3 – THREAT OF SUBSTITUTE PRODUCTS
3.3.4 – BARGAINING POWER OF BUYERS
3.3.5 – RIVALRY AMONG EXISTING FIRMS
3.3.6 – THE 6TH FORCE