MKT 571 Week 4 Learning Team New Product Launch Marketing Plan, Part II
Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following for both markets:
New Product Launch Marketing Plan, Part II
- Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets.
- How you will manage each stage of the PLC including tactical plans for the Four Ps at each stage.
- Expanding on your product offering from Week 2, provide the product mix for your team’s new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
- Create a new positioning statement for your product, and provide justification for your new positioning strategy.
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan. This should not be a guide to formatting your plan.
Format your plan consistent with APA guidelines.
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