MGT 498 Week 3: Environmental Scanning of Wal-Mart and Apple


Write a 1,050- to 1,400-word paper in which you complete the following:

  • • Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan.
  • • Determine what competitive advantages each company has and what strategies each company is using.
  • • How does each company create value and sustain competitive advantage through business strategy?
  • • What measurement guidelines is each company using to verify its strategic effectiveness?
  • • How effective are the measurement guidelines that each company is using?
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