Integrated marketing communications plan for Nike – Air Jordan XX3®


The paper provides an integrated marketing communications plan for Nike’s Air Jordan XX3® footwear.

Paper Contents:
Integrated Marketing Communication Objectives
Marketing Analysis
SWOT Analysis
Market Segmentation and Product Targeting
Product Positioning
Customer Profile
Marketing Channels
Communication Strategy Plans
Traditional Media
Communication Schedules
Budget and Evaluation

14 Pages

APA – 12 References


SKU: integrated-marketing-communications-plan-for-nike-air-jordan-xx3 Category: