If you wanted to conduct a survey describe the steps you would take to produce an effective survey instrument and how you would manage the survey process

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Question 1

If you wanted to conduct a survey describe the steps you would take to produce an effective survey instrument and how you would manage the survey process?

Question 2

Effective organizational research can adopt various methodologies. Outline the particular strengths and weaknesses of a qualitative approach as opposed to a quantitative approach?

Question 3

The use of mixed methods research designs has become popular in recent years. What features are said to make this a distinct approach beyond the use of quantitative and qualitative strategies? Why might a mixed method approach be unsuitable for an MBA project?

Word count – 2,000

The essay should be fully referenced in text and a list provided at the end of the essay.

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