Hershey’s Chocolate Bar: Marketing environment forces that will impact this type of product/service.
- Paper instructions:
- To correctly identify opportunities and threats to their product, Marketing Managers need to understand the marketing environment in which the products operate.
- Please use Hershey’s Chocolate Bar as the product for this assignment
- From your research and what you have learned, identify three (3) marketing environment forces that will impact this type of product/service. Describe each force and analyze why & how it will impact the product/service.
- Explore strategies to overcome the threats and capitalize on opportunities.
- Your paper must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.
APA 6 references