Franchising McDonalds in Japan


Franchising McDonalds in Japan

The purpose of this assignment is to learn about franchising, which the most popular market entry strategy in contemporary business. This report includes the advantages and problems that organisations face while franchising and the report reflects on the pros and cons from the perception of both the franchisor and the franchisee. This report also focuses on the McDonald’s franchises in Japan and how they have been successfully dominating the Japanese market and earning more revenues for McDonald’s.

Table of Contents


1.0 Introduction                                                                                                                                               1

2.0 The Concept of Franchising                                                                                                                  1

2.1 Advantages of franchising from the point of view of the franchisor                                  2

2.2 Advantages of franchising from the point of view of the franchisee                                 3

2.3 Problems from the point of view of the franchisor                                                                   5

2.4 Problems from the point of view of the franchisee                                                                  6

3.0 Conclusion                                                                                                                                                  6

4.0 List of references                                                                                                                                     7

5.0 Bibliography                                                                                                                                               8