Environmental Scan Memorandum
Write a 1,050- to 1,400-word memo in which you complete the following:
- • Research and describe the internal and external environments of 2 to 3 real-world companies (Coca Cola and Pepsi co) using an environmental scan.
- • Determine what competitive advantages each company has and what strategies each company is using.
- • How does each company create value and sustain competitive advantage through business strategy?
- • What measurement guidelines is each company using to verify its strategic effectiveness?
- • How effective are the measurement guidelines that each company is using?