Elio’s strategy for the entry into automobile Case Study
It was now February of 1999. In the past four months, the NC design had developed sustainability. The Bostrom alliance agreement for the truck market had been concluded. The question about Elio’s strategy for the entry into automobile still remained. Should Elio’s joint venture with Bostrom? Should it partner with a tier -one or a tier-two automotive supplier? Was Elio’s technology strategy aligned with the requirements for a successful entry into the automotive market? Paul and Hari realized that they needed answers to these questions in the coming days.