Case Study Red Bull

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A Can of Bull?
Do Energy Drinks Really Provide a Source of Energy?

Please read this document carefully and then submit the assigned task as an assignment, and it should include
1.”Post research analysis” information (column section)
2. All eleven (11) questions answered.
3. Write an evaluation of the marketing claims for your drink. Your task is to research each ingredient found in these energy drinks. Web sources may provide valuable information, but be critical in their use. Many will make unsubstantiated claims. One that can get you started for basic information is Basic information can also be garnered from —click on the “Food and Nutrition” link. Determine the chemical structure, the type of chemical each is, and the physiological role played by each compound. You should have sufficient information to answer Charley’s list of questions as well as the additional questions listed below. Fill out the table and answer the questions. Please cite any websites that you used in your analysis.
1. When we say that something gives us “energy,” what does that mean? What is a biological definition of energy?
2. What is the physiological role of each of the molecules in your table?

a. Which ingredients provide energy? How do they do that?

b. Which ingredients contribute to body repair, i.e., which help build or rebuild muscle tissue?

3. In what ways might the one(s) that does (do) not have a metabolic energy source (caff eine) provide the perception of increased energy after consumption?
4. How are the ingredients in these drinks helpful to someone expending a lot of energy, e.g., a runner?
5. Does your analysis substantiate the claim that this is an “energy drink”? If so, what molecules are the sources of energy?
6. Could your drink serve different purposes for different consumers? Explain.
7. What is the normal physiological response to increased intake of sugars? to increased intake of caff eine?
8. Is there such a thing as a “sugar high”? Explain your answer.
9. Evaluate, in terms of basic physiology and biochemistry, the statement: A lack of sleep causes a lack of energy.
10. Are the product claims legitimate? Why?
11. Should you simply buy a can of Coke® rather than one of these energy drinks? Why/why not?

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